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Making Classified Ads Work

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

Are you having trouble coming up with that perfect classified ad? Here are some tips that will help you write a classified ad that sells.

You definitely want your ad to stand out from all of the others. But it's important not to leave out the information that really sells. Make sure you're thorough. Readers want to know all of the important facts about your product or service. If you don't include that information, they might pass right by your ad.

Don't use abbreviations unless it's necessary. An abbreviation you use might be perfectly clear to you, but someone else might have no idea what it means. How can they decide if they want to order your product or service if they don't know what it is you're selling?

Be honest in your ad. Some people exaggerate in their classified ads because they feel they get more of a response. But, what happens when a buyer finds out that they have been mislead? They definitely won't appreciate it and will take their business elsewhere. They will probably tell others about the horrible experience they had with you, and that will not be good for your business. Honesty really is the best policy.

Clearly state your price. The price of an item is probably one of the most important factors to classified ad readers. Ads that show the price are the ones that get results! Also, giving a price helps you to attract customers who are in your price range.

Remember to include your contact information. Be as accessible as possible. Include a telephone number, email, fax, and the hours you can be reached so customers can get in touch with you. Often a customer who can't get through to you the first time won't call again.

© 2002

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