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Business Cards At The Cash Register

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.

There is a company in my town that places a small display of business-card-sized ads in restaurants. The cards go next to the cash register and advertise everything from sporting goods stores to accountants, to general contracting. In most every case, those advertising are small or home-based businesses.

This cheap and simple method works. Smart Card Displays has been successfully providing this advertising service in the Salt Lake City area for 10 years. Small businesses love it.

The cards are always printed simply on colored card stock. Most include a simple graphic to get attention and help quickly communicate the ad's message.

You might consider starting an advertising service like this in your own community. Many restaurants, stores, and high-traffic offices welcome the cards.

Also think about letting customers put their cards in a card holder next to your checkout area. This provides a fine service to customers while giving people something to look at while you process their order.

© 2002 DrNunley.com.

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