Market With A Print NewsletterBy: Kevin Nunley
Many companies publish printed newsletters they give out free to customers and prospects. Newsletters are used to promote a company and its products or services. In most cases, this kind of marketing is used to build a company's name and reputation rather than make direct sales.
The typical newsletter is around four pages long. The text is usually set in 2 or 3 columns and there is hardly any white space. Often included are three or four long stories (about 1,000 words), a few shorter items, and also some photos with captions. Don't forget the caption--sixty percent of people read them.
One downside is newsletters can be considered less credible than the same information coming from a newspaper or magazine. Readers know newsletters are self-published by the company and may give a one sided view. One benefit, however, is that a company can say whatever it wants to without worrying about being misquoted or censored by an editor.
Print newsletters can have a long life. Pack your newsletter with helpful information and watch how many people keep each issue bound for later reference. This can be a source of new business for years.
© 2002 DrNunley.com.
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.