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Unusual Business Cards

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

Business cards are a great way to let potential customers know about your business, and how they can get in contact with you. But so many people advertise with business cards, you need to find some way to make yours look different. Here are a few ways to help your business card stand out from the rest.

Instead of printing your business cards on standard paper, try something new. For example, if you are a plastic salesman, try printing your business card on plastic. That way, your customers have your contact information and your product right in the palm of their hand.

Try using different designs, graphics, and shapes on your business cards. If you work for a bank, you could make your business card look like a bill of money. When you "accidentally" drop it on the street, people will definitely want to pick it up.

Rather than a standard business card, make your own "card-flyers."  I like to print my message on one sixteenth of a page of printing paper.  It's about 4 inches long by 2.5 inches high. That gives you enough space to put a headline, a short list of benefits, and your contact information.  Print the same message on both sides.  Use better paper for a more impressive look.

Creating a unique card might cost a little more, but the results could be well worth it!

© 2002

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