Proven Ways To Dramatically Increase Your Conversion RateBy: Diane Hughes
There is an old saying that I agree with 100%. "Nothing kills a bad product faster than good advertising." The same applies to Web sites. Nothing will suck up money faster than a poorly structured Web site that can't convert sales.
You might have the best product in the world. However, if your site isn't specifically designed to convert visitors to sales, you'll be wasting a lot of money to bring traffic to a dead site. All your marketing efforts and advertising dollars will go right down the drain.
Before you begin - or continue - marketing your site, be sure you are ready to whiz customers through your ordering process with ease. Do a double check to ensure that your site can instill trust in your visitors.
So what do you need to do in order to dramatically increase conversions? There are a few simple, free things you can do right now that will pay off big time!
Once you have your site spiffed-up and ready to convert - then and only then - begin driving traffic to it in droves. You'll see a dramatic increase in sales!
© Diane Hughes, 2002
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.