Timing is Everything--When to Write and Distribute a Press ReleaseBy: Kahlia Hannah
When things are timed perfectly, the results are inevitably better. Whether it's a first kiss or a punch line, saying "I love you," or saying, "Do we have deal?" Press releases must be well timed. Sending out an untimely press release is often a waste of time that elicits few, if any, results.
But how do you determine the optimum time to write and send a press release? You must keep your eyes peeled for opportunities when a press release will be appropriate, and likely to find its way into print.
The following is a list of circumstances that would warrant the sending of a press release:
When you do send out your press release, don't ignore the small magazines, newspapers, trade publications and ezines. These publications have a smaller readership, but it is often more targeted. Large publications may be less likely to use your release because they look for information that appeals to a mass audience. Your release may not interest everyone, but it might interest a targeted audience a great deal. And if you own a small business, all you really need is a small audience.
© 2003, Kahlia Hannah
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