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A Glimpse into the Lycos Search Engine (Part 2)
A Visit with Adam Soroca, a Representative From Terra Lycos

By: Robin Nobles

Robin Nobles, Director of Training, Academy of Web Specialists, (www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (www.onlinewebtraining.com) and is the content provider for (GRSeo) Search Engine Optimizer software (www.se-optimizer.com). She also teaches 3-day hands on search engine marketing workshops in locations across the globe with Search Engine Workshops (www.searchengineworkshops.com).

(Continued from Part 1. Click here to read part 1.)

Question:
"So, you have to pay for inclusion before you bid for placement? Is this what I understand?"
Adam:
"They are two separate programs. The paid inclusion relates to FAST and the Web index. The paid placement relates to the three ad panels that display on Lycos Search."
Question:
"And your placement number in Lycos is then based on the algorithm of the page submitted?"
Adam:
"Correct!"
Question:
"Where the paid placement is a cost per click, your placement is then based on the bid placed for a particular keyword?"
Adam:
"Yes, exactly."
Question:
"If you aren't indexed and would like to buy pay per click, where would the cost per click be linked to?"

Adam:
"The cost-per-click ads go to any page that you want provided that you have content that is relevant to the keyword that you bid on. The cost-per-click ads are completely separate from the index. You do not have to be in the index to bid on the ads. The ads are the 'advertisement' on the right hand side of the page."
Question:
"We are talking about cost per click (ad placement) and paid inclusion. My question is, if you don't pay for inclusion and pay for ad placement, would you be indexed with FAST or Lycos search engines?"
Adam:
"No, they're completely independent. Paid inclusion gets you into the Web index. Paid placement buys you space on the Web results page. You can have either or both, but they do not work together per se. However, it helps to purchase both for broad exposure through paid inclusion and targeted exposure through the CPC ads."
Question:
"In your new InSite AdBuyer program, FindWhat provides the technology but NOT the results for your pay-per-click ads, is that correct?"
Adam:
"We have private labeled the FindWhat ad auction platform end-to-end. Lycos engages in relationships with the advertisersdirectly."
Question:
"Where are the sponsored listings from?"
Adam:
"Those are provided by Overture, which is similar in concept. Advertisers are bidding for the 1st, 2nd, and 3rd positions throughout Overture's network."
Question:
"What is the purpose of the "Fast Forward" button in your search results? I notice that using the button opens up a framed page where the left frame shows the search results including Overture ads, and the current site is highlighted. Does this button make it easier to visit the current results, and is that its purpose?"
Adam:
"That is exactly the purpose. We are trying to give the searchers an easier way to browse through the pages that are served as results."
Question:
"Is it necessary to submit to both FAST and Lycos, either through free Add URL or pay inclusion, or does submitting to FAST get your site listed in both indexes?"
Adam:
"Web site owners and marketers can submit to the FAST index either through Lycos or directly to FAST. There is no difference in the indexes. Lycos search results are powered by FAST."
Question:
"Does the #1 result from Kanoodle still show up in some Lycos searches?"
Adam:
"No. Kanoodle does not provide results on Lycos."
Question:
"Are the results from the Lycos Web Sites Directory (ODP results) mixed in with the FAST results or only available through the Web Directory link at the top of the page?"
Adam:
"Only FAST results appear in the Web result listings."

In Conclusion

If you don't have visibility in the Lycos search engine (www.lycos.com), you have several choices. You can pay for inclusion in the FAST index (www.positiontech.com/fast/index.htm), which will get you in the regular search results for Lycos. You can also participate in their InSite AdBuyer program (insite.lycos.com/searchservices/), a new cost-per-click advertising program. Or, purchase keywords through Overture (http://www.overture.com), which will also get you visibility in Lycos.

At the top of the Lycos page, you'll see a link to the Web Directory, which is where ODP results are found. ODP results can only be found through this link, and they're not mixed in with the FAST results. However, making sure that your site is listed in the ODP (dmoz.org) is another way to get added
visibility through the Lycos search engine.

© Copyright 2003 Robin Nobles. All rights reserved.

Other Articles by Robin Nobles

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.

 

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