Refine Your Marketing Budget for Tough TimesBy: Kevin Nunley
After a few years, most businesses establish a set formula for determining their marketing budget, usually a fixed percentage of revenue. But when economic times get tough, it's time to make a few alterations.
The mistake businesses make is to simply cut the marketing budget when they experience a downturn in revenue. Big no, no. In an effort to protect their bottom line, they are more likely to bottom out.
Instead of cutting your marketing budget, try making a few refinements:
© 2003 DrNunley.com.
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