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Four Mistakes that will Land Your Press Release in the Trash

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

It's almost as important to know what not to do with a press release as it is to know what to do.

Here are 4 ways to ensure that your press release is never read:
  1. Prolific Press Release - Editors and journalists are busy, busy bees, so don't make the mistake of giving them a press release that exceeds one page. Long press releases, for the most part, end up in the recycle bin.

  2. Spelling and Grammar - The lives of the people who read your press release center around writing, language, spelling and grammar, so don't incite their wrath by backdooring the spelling and grammar check.

  3. Jargon and Tech Talk - Don't assume that, just because these journalists are fairly intelligent people, they will understand your industry language. Make the information easy to comprehend. If they can't understand it, they won't use it.

  4. Mass Emailing - Don't only send your press release to every media person on the planet. Select some specific publications or broadcast stations that will be interested in your story. Also, try to develop an ongoing relationship with journalists in your field, and they will be more likely to print your story.

© 2003

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The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


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