Marketing Articles

Web Content Articles (click here for more)


Is Your Website Too Generic?

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

If you visit a lot of sites on the net, you'll begin to notice that most of them are exactly the same. Sure, they are selling different products and services, but on the surface they are about as different as the Olsen twins.

But there are plenty of things you can do to personalize your website while still maintaining user-friendly familiarity for your visitors. With the help of a designer, you can use these methods to spice up your site:
  • Have a web designer set up sound effects on your buttons so every time a visitor clicks on something, there is a fun noise. But choose your effects wisely. Some sound effects sound like error messages. Pick something light and fun so your visitors know they are headed in the right direction.

  • You can also have a designer create a flash presentation about your product or service, or design motion elements into the site so graphics move when the curser passes over them. Additions like this give visitors a thrill, like they are experiencing something new and interesting, instead of just the tired old stuff they usually see.

  • Your site can have its own soundtrack. Pick a few of your favorite songs and have a designer create an application that allows your visitors to choose which song they want to listen to while they peruse your site. Few people are doing this, not because it's too hard to do, but because they donít know itís an option. It will certainly make you unique on the web.

© 2003

Other Articles by Kevin Nunley

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


Would you like us to consider your own articles for publication? Please review our submission and editorial guidelines by clicking here.