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Turn Traffic into Repeat Customers

By: Kevin Nunley

Kevin Nunley provides marketing advice, copywriting, and promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

If thereís one thing Iíve learned in years of running an online business, it's that success has nothing to do with the amount of traffic you get. What matters is the number of customers you keep.

The name of the game is attracting, converting, and keeping customers. And how do you do that? Here are a few ways to keep your customers around for the long haul:
  • Shower them with attention. Get their email address and send them free information or an email course to wow them with your knowledge and insight. Make them feel like you're the best source of information around. Credibility sells!

  • Say thank you. Everyone likes to feel appreciated, so be sure to tell your customers that you appreciate their business. Thatís what we call positive reinforcement.

  • Shock them with a note in the mail. Show them that you're not just some faceless entity in cyberspace. This strategy will separate you from your competition. Who says the online and offline worlds have to be separate?
  • What extras can you add in with your customerís purchase? Batteries? A portable shake bottle? A golf club cover? Show your customers that you're willing to do whatever it takes to make them happy.
Always remember, modest expectations + over delivery = a happy customer!

© 2003

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