Quick Ways to Boost Sales in a Slow EconomyBy: Kevin Nunley
These days everyone has the same problem. With war updates broadcast 24/7, people are too focused on death, violence, political upheaval, and an uncertain future to worry about shopping. And that's what puts the economy in its current state.
Pam, a former customer of mine, had a thriving business selling vitamin supplements online. Through the events that followed 9/11, her business continued to do well. But this spring everything changed. As the economy tightened and the news focused on war, her customers disappeared.
Of course, her M.I.A. customers had nothing to do with how she was running her business. She offered a broad range of products and used various successful marketing techniques to get the word out about her business. The drop in sales was due to external factors. More specifically, her customers were glued to 24-hour war coverage that made them feel like the world was about to end. Not much there to make people want to buy.
The laws of physics say that what goes up must come down. But when things go down, there is no comforting law that says they have to come back up. However, keep in mind that they usually do anyway. As a business owner, you must accept certain facts, one of which is that a recession makes the strong stronger and the weak weaker. The only way to survive a recession is to get creative with your marketing, and your budget.
Here are a few ideas to help you boost your sales quickly, regardless of economic conditions, and get back in the game as a strong contender:
© 2003 DrNunley.com.
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