Prophesying Profit in CyberSpaceBy: Philippa Gamse
Many business owners rushed into creating Web sites, perhaps because "my competition has one", or because "it's the hot thing right now".
Often, these sites are little more than online brochures - and maybe that's all you really need.
But have you really considered whether you're making the most of the online opportunities that exist? As with any aspect of your business, some preliminary thinking will help to maximize the return on your investment in this key part of your marketing mix.
Here are seven key issues to consider from the outset:
© Philippa Gamse, 2003. All rights reserved.
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