Marketing Articles

Web Promotion (Misc.) Articles (click here for more)


How to Promote Your Website for More Success

By: Susan Dunn

Susan Dunn, The EQ Coach, coaches individuals and executives in emotional intelligence, and offers workshops, presentations, trainings, Internet courses and ebooks.  She is a regular presenter for the Royal Caribbean and Costa cruiselines.  Visit her on the web at and for FREE ezine.

  1. Make your email signature work for you. Your email is like a tiny billboard, if you use it right. Keep it short but make sure you get on there at the top, an invite to subscribe to your ezine, at the bottom, what you do, your URL and your tagline.

  2. Submit (and submit again) to the top search engines. No need to pay. Here's one of my  favorite mass submission sites Ė, and there are many more. Use your search engine skills and resubmit routinely. Put it on your calendar for the first of the month.

  3. Apply for a web site award. Enter "web site award" in a search engine and see what you come up with. I won the Golden Web Award, you can too! But you can't it you don't submit your site. Here's Raviís Pick Elite Site - (editor's note: this site is no longer active.) - just to get you started.

  4. Exchange Web Links. Ask others in allied  areas to exchange links with you. Takes time, but it's worth it.

  5. Have a marketing coach improve your metatags and keywords. It can make all the difference.

  6. And check out your competitors'. To do this,  go to their site, click "View" and then click  "Source." Sometimes it's disabled, sometimes it isn't.

  7. Make your website dynamic. If they know it's going to have fresh content, resources, polls, etc., they'll return ... and maybe bring their friends with them.

  8. Have a way on your website for people to join your ezine, and to send the webpage to others, and invite them to do this

  9. Join a Web Ring. Go here for the Web Ring Organization nearest you:

  10. Try a Banner Exchange Program. Hereís a free one to get your started:

© copyright, Susan Dunn, 2003

Other Articles by Susan Dunn

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.


Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


Would you like us to consider your own articles for publication? Please review our submission and editorial guidelines by clicking here.