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Whatís New with Article-Writing on the Internet?

By: Susan Dunn

Susan Dunn, The EQ Coach, coaches individuals and executives in emotional intelligence, and offers workshops, presentations, trainings, Internet courses and ebooks.  She is a regular presenter for the Royal Caribbean and Costa cruiselines.  Visit her on the web at www.susandunn.cc and mailto:sdunn@susandunn.cc for FREE ezine.

My marketing clients are always amazed at what happens when they write articles for the Internet.  Their articles start turning up on websites, and their URLs start turning up on the search engines.  Itís a formula that really works and itís a win-win formula: they enjoy writing and helping others, they increase their knowledge as they write, the readers benefit, and the writers gain recognition.

Almost overnight you can become #1, 3 and 8 on google in a category, and pop up also under amazing keywords. In time you can establish your expertise, drawing clients and customers to your website for the right reasons, building your practice or business on a solid foundation.

You can also avoid the ďlink farmsĒ the spiders donít like, because youíll be racking up so many ďrealĒ links from the article sites. Youíll also get more requests for link trades and other alliances than you can handle.

Clients write me all the time that articles Iíve written about them have helped them place. For instance for Sandy Gooding, CEO of Gooding Accountability System©, two of the top ten references on google are from articles Iíve written about her services, and my article citations got there before her own website started showing.

So whatís new these days?

After what appeared to me heavy saturation from MLM writers of thinly disguised advertisements, Iím seeing more quality, and also more new names entering the field all the time. As the competition increases, the quality will matter more. Hopefully you were there to begin with. If not, sharpen your pencil!

We quickly learn who produces good material, and Iím sure itís the same way for th4e website and ezine publishers.

Photos requests are starting to happen. Lately when one of my articles has been accepted, the webmaster has asked me for a photo, so now I include on the list-serve submissions under my URL and Mailto:, ďPhoto available here: http://www.myphoto.com/me.jpg.Ē You might want to give it a try. As one syndicator wrote me, ďso the reader can see you and imagine having a relationship with you.Ē

Once youíre established, consider not requiring the courtesy copy. It could slow down a busy editor just enough to pass over you and choose someone elseís article.

© copyright, Susan Dunn, 2003

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