How to Tell Your Story in the MediaBy: Ilise Benun
Publicity is by far one of the most effective marketing tools at your disposal, but how do you promote yourself to the media so that they will give your growing business the spotlight it needs?
Storytelling. That's right, because ultimately, business stories are human interest stories and every reporter is looking for a good story. In fact the press refers to the articles they write as stories. Here are 4 things you need to give the press to help them tell your story:
© Copyright 2000, Ilise Benun
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