Marketing Mix ManagementBy: Peter Grant
The successful business enterprise will flourish through the aggressive and pre-planned execution of a complete "Marketing Mix" strategy in approaching revenues.
To be truly successful, all areas of the Marketing Mix need to be pre-planned and then executed in a timely and disciplined fashion.
The World Wide Web, properly handled, can identify and address both in a passive and active mode, both current and future clients.
Marketing Mix Definitions and Action Steps
The implementation of the above "Marketing Mix" objectives in a timely and well-focused manner should ensure the relative success of any enterprise that has done appropriate market research to determine the viability of its concept.
© Copyright 1999, Peter Grant, The Editors
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