How to Use Tip Sheets to Promote Your BusinessBy: Ilise Benun
The goal of marketing is to make your prospect comfortable enough to say yes to working with you. But while one prospect may need a fancy brochure, another may not be comfortable unless he meets with you. Underneath it all, your prospects just want to trust you.
Use tips to gain that trust. Don't be stingy. Show them you know what you're talking about. Go ahead and give them a freebie. And don't worry that once they have this information in hand, they won't need you. It doesn't work that way. Information is abundant....it's help that we need.
How To Use Tip Sheets
© Copyright 2000, Ilise Benun
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