How to Make the Most of Your Business CardBy: Ilise Benun
Everyone knows Networking Rule Numero Uno -- Don't go out without your business card -- although I'm constantly amazed by how many people don't bring their cards to professional events. (Some kind of self-sabotage, I think.) Your card plays a major role in your prospect's first impression of you, and you don't often get more than one chance.
David Salanitro, owner of San Francisco-based, Oh Boy, A Design Company (415-834-9063), has an interesting take on business cards. He believes they're essential, yet disposable, and he spreads his around like paper samples. "They're not keepers. They're scraps of paper that you throw at people. Their purpose is to create a first impression, over and over, to be there at the right moment, not to be kept as an heirloom." Here are a few tips from Salanitro for making the most of your business cards:
© Copyright 2000, Ilise Benun
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