Build a Relationship with Your Audience. And Deliver a Successful PresentationBy: William Arruda
With public speaking, success is determined by your audience, not by you. That means you need to engage your audience - to build a relationship with them - often in less than an hour. You need to focus on delivering to them what they want to hear in a way that they want to hear it. Here are some tips to assist you in successfully delivering presentations by building strong, sincere relationships with your audience.
Get to Know Them
If you don't know to whom you are speaking, you will have a hard time building a relationship with them. Know as much as you can about your audience before preparing your presentation. If you are giving a canned presentation, make sure it is customized for each audience. If it is not focused to hit the target audience, it may significantly miss meeting your objectives.
Here are characteristics of your audience you should know:
Make Contact with Them
When speaking to an audience. Build a relationship with them by using all the components of effective communication. Start with a warm, sincere greeting. This is the first step in building any relationship and it is particularly important when establishing a relationship with your audience. And remember, trust and authenticity are critical to any relationship and this includes the relationship between speaker and audience. So, be yourself. Exude your Brand. You are not going to build a relationship with the audience if you are being someone else. Here are some ways to connect with your audience:
Read Their Feedback
The audience will give you the clues you need to help you to deliver an effective presentation. Pay attention to what they are telling you with their body language so that you can keep them engaged throughout your performance. The audience may be providing feedback in a few areas:
Frequency of MessageBy being prepared and exuding your authentic personal Brand, you will build a solid, sincere relationship with your audience, and ensure an effective performance.
© William Arruda, 2004
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