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You Canít Make Smart Marketing Decisions without This Data

By: Susan Dunn

Susan Dunn, The EQ Coach, coaches individuals and executives in emotional intelligence, and offers workshops, presentations, trainings, Internet courses and ebooks.  She is a regular presenter for the Royal Caribbean and Costa cruiselines.  Visit her on the web at www.susandunn.cc and mailto:sdunn@susandunn.cc for FREE ezine.

Whatever your business or service, if you want to succeed, you must understand your website. When you have a clear picture of who comes there, when, why and how, you can make smarter marketing decisions.

Only with this kind of information can you decide where best to spend your dollars and what changes to make to your website to increase both traffic and purchases.

With a web tracking system you can find out things like this:
  • Number of page views and unique visitors your web site gets hourly, daily or monthly
  • See which of your pages is most popular
  • Date and time of visit, their IP address and what webpage sent them to yours
  • What search engine they used
  • What keywords they entered to get to your site
  • What operating systems they have
  • Whether their browsers support Java and Javascript and whether they support cookies and have them enabled
  • The most common browser type
  • Top paths and what page they exit from

Here are the URLs for five web tracking systems:
WebTrends, www.netiq.com/products/wrs/trial.asp

SideTracker, sitetracker.com/

StatCounter, www.statcounter.com/

Extreme Tracking, extreme-dm.com/tracking/?reg

Opentracker, www.opentracker.net/pages/features.jsp
Get to know all you can about the people who come to your website, and what gets them there. Only in that way can you focus your marketing program.

© copyright, Susan Dunn, 2004

Other Articles by Susan Dunn

The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.

 

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