You Canít Make Smart Marketing Decisions without This DataBy: Susan Dunn
Whatever your business or service, if you want to succeed, you must understand your website. When you have a clear picture of who comes there, when, why and how, you can make smarter marketing decisions.
Only with this kind of information can you decide where best to spend your dollars and what changes to make to your website to increase both traffic and purchases.
With a web tracking system you can find out things like this:
Here are the URLs for five web tracking systems:
WebTrends, www.netiq.com/products/wrs/trial.aspGet to know all you can about the people who come to your website, and what gets them there. Only in that way can you focus your marketing program.
© copyright, Susan Dunn, 2004
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.