Is a Trade Show for You?By: Susan Dunn
Are you considering taking part in a trade show for the first time? It can be quite an investment in time and money, so get the answers to the following questions first.
Then follow up on all your leads. Get the names on your newsletter list, mail out flyers, make the phone calls.
Lastly, analyze the response rate vs. the time and money you put into it. Take into account any residual business you may get. It can take up to 7 “hits” before a person will buy, and you may have made the first “hit” on a large number of people and gotten a lot of exposure.
© Susan Dunn, marketing coach, 2004
The author assumes full responsibility for the contents of this article and retains all of its property rights. MarcommWise publishes it here with the permission of the author. MarcomWise assumes no responsibility for the article's contents.