Building Brand Awareness Through TradeshowsBy: Susan Friedmann
Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria:
Integrating Brand Awareness Into Your Exhibit Program
Since exhibiting is a powerful extension of your company’s advertising, promotion, public relations and sales function, that automatically means it is an excellent way to enhance brand awareness. Everything your company stands for, no matter how large or small, is being exhibited on the show floor. This means there needs to be total consistency, congruity, clarity and focus in every aspect of your exhibiting program, before, during and after the show.
Here are three important points to consider as you plan to integrate brand awareness into your tradeshow program.
© copyright 2004, Susan A. Friedmann
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