Why Your Ads Aren't WorkingBy: Claire Cunningham
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself?
Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved.
If your ad results are disappointing, here are the key things to look at:
© Copyright 2005 Clairvoyant Communications, Inc.
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