How to Create Word of Mouth and Viral MarketingBy: Ruth Klein
The difference between business clients and fans of the hottest, chart-topping band is that the music fans react emotionally when they are awed by their heroes. The same is true for some businesses. Take Apple. The first sentence in a recent article in Forbes Magazine on Apple Computer was this: "It is widely acknowledged that Apple Computer enjoys the kind of lavish devotion among its customers ' and fawning adoration from the press ' of which other companies don't even dare to dream." Here are five ways to win new devotion from customers who become your fans offline and online.
Five Ways To Turn Your Clients Into Fans
One: Start a Fan Club
Start an online or offline newsletter containing the hottest information on what interests prospects and existing clients of your products or services.
Two: Court the Media
That Forbes magazine was writing about "fawning adoration from the press" toward Apple Computer was itself, well, fawning.
Even with little or no marketing budget, you can get the name of your company, product or service out there with news releases (See No. 2).
Tell your best clients you want them to become fans; then, ask them what it would take to become a fan.
Starting up a new fan club isn't enough to keep it in business. Set aside at least one hour each week to think about -- and only about -- what you will do next that is more innovative, creative and important than what you already have accomplished with your product or service.
© Copyright 2007, Ruth Klein
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