At Show Time Editorial Abuse Gets Easier With EmailBy: Andy Marken
In the dark ages of public relations people used typewriters. They crafted releases and sent their work to a select group of editors and reporters. When they wanted to talk with editors…they called.
A little over ten years ago the fledgling Internet began its global sprawl. Suddenly publicists had a new tool to add to their arsenal. With very little practice they could cheaply spray messages to any number of editors and reporters as well as the masses -- nationally and internationally. Now to reach editors they can fax over IP, call and send emails.
Today, our “hit” happy crowd not only keeps up the paper barrage but have also begun to squander innocent IP signals and email electrons.
The Person at the Other End
This year at several conventions we convinced clients to have a non-business dinner with senior editors/reporters rather than a pitch-n-dine event. The goal was for management and the media people get to know each other as individuals.
To share laughs and horror stories, we asked editors and analysts to discuss some of their company/PR experiences in preparing for the show. While the responses varied all over the map, including a number of compliments for PR people. There were also a number of common “abuses:”
When was the last time you simply talked with an editor?
© Copyright 2000, G.A.Marken, Marken Communications
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