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Simple Messages in Advertising -- The Better to Understand You With, My Dear
  By: Kevin Nunley
It is better to advertise with simple messages and have everyone understand you, than to advertise with complex messages and have only 20% of viewers understand you.

SMS Advertising On-The-Go…If, When, How?
  By: Andy Marken
If you haven't heard of SMS (short message services) you will soon and with it will come a new phase of advertising and marketing as companies struggle to reach out and grab consumers. Be afraid...be very afraid.

Spice Up Your Ad With These Words That Sell
  By: Ron Sathoff and Kevin Nunley
Here are popular words and phrases we find over and over again in top ads. They are used a lot because they work!

The Celebrity Factor--A Star is Born in Your Advertising
  By: Kahlia Hannah
One way to get a celebrity in your ads is to use local celebrities. This is a far cheaper, but still effective strategy to get your prospects' attention.

Trial and Error + Persistence = Successful Marketing
  By: Diane Hughes
Without the gumption to take calculated risks and the persistence to follow through, most successful internet business owners would have never developed a truly successful online marketing campaign

What Happened?
   Troubleshooting Poor Response from Ad Campaigns
  By: Diane Hughes
When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve!

What Is Your Marketing Telling You?
   Five things that go wrong with ads and how to fix them
  By: Kevin Nunley
Five things that go wrong with ads and how to fix them.

Why Did the Dot.Coms Fumble During the Super Bowl?
  By: Andy Marken
Should you bet millions on a big advertising splash for your dot.com company?

Why Media Are Going For Younger Audiences
  By: Kevin Nunley
Boomers are cheaper than ever to advertise to, but younger audiences may be pricier to reach.

Why Your Ad Didn't Work--5 Common Problems and Their Quick Fixes
  By: Kevin Nunley
Ever run an ad in an ezine or newspaper and get no response? When this happens, most people are baffled. They blame the publication, ezine, or website for the lack of response. But the problem is usually the ad itself.

Why Your Ads Aren't Working
  By: Claire Cunningham
If your ad results are disappointing, here are the key things to look at.


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