By: William Arruda In a world where cities, wars, CEOs, politicians and highways are branded, you need to think about yourself in the same terms. So build and nurture your brand. There are three simple steps. Leading you along one clear path to success.
By: Jerry Bader Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding Failure to adapt to new realities results in potentially unwanted dramatic consequences.
By: Jerry Bader Marketing is difficult because it is unlike any other business discipline. Most of our business day is filled with left-brain tasks that may be complex but are for the most part logical and procedural in nature whereas marketing and branding are right-brain activities governed by that hated enemy of rational business thinking, psychology.
By: Phillip Davis Is it possible to actually "own" a word in everyone's mind? The short answer is "Yes!". (Or perhaps Yahoo!) You can own just about any word in any language, or even create new ones, if you understand the dynamics behind branding. Take for example Amazon, Monster and Virgin. None of these names have any direct correlation to the companies they represent, but they have become so well known, that in some cases, they have surpassed the original meaning of the word. Google has become so ubiquitous that it's often used as a verb, as in "I googled to find the best deal on a watch."
By: David Poulos The term "Branding" has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching out to consumer goods shortly thereafter . . .
By: Scott White Different products need to be different brands with different names. However, the only thing common about this sense is that it's all too commonly ignored in the hopes of cheating risk and the possibility of failure.
By: Susan Dunn To be brandable you must be unique, and consistent. Have something special to offer – of quality - know what it is, and capitalize on it. Branding relates directly to the EQ competency of integrity. What you stand for, you must deliver.
By: Naseem Javed Today, it seems that all corporate identity firms have clearly run out of unique, powerful names and are now trying using specific colors as a calling device to identify a corporation.
By: Dr. Dan Herman The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the productservicecompany themselves can provide. A value which becomes the major motivation for consumers to desire the product.
By: William Arruda For you to build and maintain a strong brand, you must be consistent. Strong brands don't change their promise of value. They communicate their unique promise of value through all that they do. This is an important thread that links all of the world's most successful brands.
By: Naseem Javed Think, not too long ago, the chopped head of Sir Thomas Moore, one of my favorite Saints, was hanging at the city gates of London. Despite his vision of Utopia, a brilliant discovery of that dark period plus his great thoughts that provided some continued hope for the later centuries; his head still went to the block
By: William Arruda Madonna was doling out some great branding advice when she sang 'Express Yourself. Don't Repress Yourself.' Known for being the chameleon of show business, Madonna is one of the world's strongest brands and someone who understands the value of clearly and consistently expressing herself.