Marketing Articles


Direct Marketing

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5 Ways of Using Direct Marketing
  By: William Dupree
Direct marketing is the best way to attract and obtain clients.

A Beginners Guide to Direct Marketing
  By: John Harris-Burland
This guide is packed with tips and tactics to help you write successful sales letters and target your marketing campaigns for maximum response. You are taken from the basics of Direct Marketing, how to profile your targets, and develop prospect lists, through to the planning and writing of successful Marketing literature. A longer version of this guide can be found on the author's website the URL of which can be found at the end of this article.

Direct Mail Versus Junk Mail - What's the Difference?
  By: Joy Gendusa
The right direct mailing list targets people who want your product or service. The wrong list fails to target people who would want to buy from you – and it is costly. In fact, this is what people refer to as ‘junk mail’. It is junk because it is mail that is not relevant to the people it is mailed to and does not take into account their buying habits.


Direct Mail: Fundamentals for Success
  By: M.L. Hartman
If youíre looking for the best vehicle to target a large audience and gather data, nothing beats direct mail. Nothing. Just combine the right data, message and creative, and youíve got an efficient, self-contained, heat-seeking marketing missile capable of hitting your target and providing a substantial return on investment. But, if itís that easy, how come itís not always successful?

How to Make Your Dream List a Reality
  By: Ilise Benun
Hints for builing effective direct marketing lists.

How to Structure a Follow Up Series
  By: Beka Ruse
Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Follow these instructions; you'll soon be following up with finesse.

How to Write a Follow Up Message
  By: Beka Ruse
Smart marketers know that follow up autoresponders drive sales. But, many don't know how to write the e-mail messages they need in order to use these tools. Don't let that keep you from increased profits! Write masterful messages with these simple steps.

Increasing Direct Mail Response
  By: Mary Sweeny
22 elements likely to increase response, 13 elements likely to decrease response, and 13 elements likely to have no effect on direct mail response.

Making a Hit with Your Marketing Campaign
  By: Susan Friedmann
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. There are some key golden rules to making your direct mailings work effectively.

Postcard Your Way to Profits
  By: Sue Barrett
Postcards are an excellent opportunity for you to boost your sales and name recognition, while taking a break from the traditional (and sometimes boring) direct mail material.

The Little Things Count
   8 Things to Remember When Designing a Direct Sales Piece
  By: Keller Flynn
When it comes to designing a direct sales piece, whether it be a brochure or a sales letter, the little things really do count. Focus as much on presentation as you do on the message.

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Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


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