Marketing Articles


E-mail Use

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A Cost Effective Way to Advertise Online . . . Permission E-Mail Marketing
  By: Robin Nobles
Hit while the iron is hot, and permission e-mail marketing is certainly "hot" right now! Learn how to use it effectively, and then watch those profits increase!

Avoiding the Delete Button
   How To Make Your Email Campaign Pay Off
  By: Diane Hughes
The competition for your customer's attention is growing greater by the day. Refining your email campaign can help you avoid the delete button, and reap greater profits.

Creating Effective Opt-in E-Mail Campaigns
  By: Lee Traupel
A condensed primer for developing an effective opt-in e-mail campaign.

Discover These 7 Ezine List Hosting Choices
  By: Maria Marsala
Learn about your options for Ezine list hosting services and the companies offering related services.

E-Mail ... Overused, Abused & Invaluable
  By: Andy Marken
The Web may get all the glory but it's e-mail that gets results when it's used properly. The Internet and e-mail are excellent tools for responding to and working with all of your organization's stakeholders including customers, dealers, employees, investors, security analysts, suppliers and special interest groups.

E-Mail Newsletter Marketing Essentials
  By: Lee Traupel
Any company, regardless of their size and marketing resources should be publishing an opt-in e-mail newsletter - it's a very low cost way to build community with customers, keep suppliers/partners/other informed and generate new business.

EMail Helps You Make the Sale
  By: Meredith Pond
Email is an incredible marketing tool that can make the difference between success and failure... if you do it right.

Email Publishers, Define Your Own Vertical Niche!
  By: Azriel Winnett
If only one percent, or less, of the Internet users of the world have any interest in that topic...well, so what? One percent of many millions is still a pretty big number.

Getting Opt-in Subscribers:
   A 10-point Checklist
  By: Azriel Winnett
This handy checklist serves as a brief review of some of the most effective, tried and tested, ways of building an authentic opt-in mailing list.

How To Build Your Money-Making Email List
  By: Kevin Nunley
A good email list that you collected yourself is worth its weight in gold.

How to Get Your Emails Noticed
  By: Susan Dunn
The way to get noticed is to change something.

How To Increase Sales With Your Own Email Course
  By: Kevin Nunley
Use your ability to provide free information to build image, customer confidence, brand recognition, and sales.

Make Your Email Sell
  By: Kevin Nunley
Email has become the central part of the way hundreds of millions of people use the Internet. It pays to make your email messages more effective. Here are some tips to help your email SELL!

New Realities for E-Mail Marketing
  By: Lee Traupel
According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what's worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks.

Opt-in or Spam--What's the Difference?
  By: Kevin Nunley
Opt-in email is when you get a message that you have asked to receive. Spam is a commercial message you don't want and never asked to receive.

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Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


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