By: Mary Westheimer To create as many pathways as possible into your site, you'll want to get registered in Web search engines, set up links to similar sites, frequent pertinent newsgroups and electronic mail lists.
By: Philippa Gamse The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge, and cope with the pace of change in-house.
By: Merilee Kern Ways in which to build trust and long-term relationships with visitors to your site can, indeed, be elusive. It's not always necessary to think outside of the proverbial box, as some of the most effective strategies are among the most basic.
By: Philippa Gamse Have you really considered whether you're making the most of the online opportunities that exist? As with any aspect of your business, some preliminary thinking will help to maximize the return on your investment in this key part of your marketing mix.
By: Diane Hughes There is an old saying that I agree with 100%. "Nothing kills a bad product faster than good advertising." The same applies to Web sites. Nothing will suck up money faster than a poorly structured Web site that can't convert sales.
By: Lee Traupel Web-enabled presentations and or collaborations are finally coming of age – the technology works with a minimum of hassle, it’s an efficient way to give marketing presentations, hold meetings, provide training and do product demonstrations – and, the cost savings can be significant.
By: Kevin Nunley Web sites have passed through the "Grand Opening" phase and are now going through a new phase. While most of us had grown accustomed to a steady stream of new customers, we are now having to figure out ways to keep our old customers coming back.
By: Meredith Pond People have made billions of dollars making things easier for the public at large. So, why can't you enhance your bottom line the same way? If you want people to be attracted enough to your business to actually place an order, you've got to make it easier for them to use you instead of the competition.
By: Ron Sathoff and Kevin Nunley As more and more businesses get their own web sites, we're seeing a number of very smart ways to integrate an online presence with your existing business. Here are the top five ways.