By: Steven Van Yoder Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company‚s proven commitment to a worthy cause. Other things being equal, many consumers would rather do business with a company that stands for something beyond profits.
By: Elena Fawkner Like it or not, there is still a segment of the population who will erroneously conclude that you and your business are less than professional and competent just because you run your business out of your home. You're going to have to play the game and beat them at it. Here's how to do it. It's a little sneaky, but hey, all's fair in love and home-based business.
By: Andy Marken Every organization that sells through a channel partner network offers a co-op promotional program of some type or another, formal or informal. But since most business-to-business sales/marketing people have little experience in the "consumer" marketplace, such programs are often haphazard efforts that waste the time and money of everyone involved.
By: Meredith Pond Customers have learned they can ask you for a lower price and often get it. If you don't offer some kind of concession, a big percentage of your prospects will move on to another business who WILL give them a price cut. How do you drop your price without losing your profit?
By: Sudhir S. Shetty A single line is able to communicate the core message of the organization, which would have otherwise been difficult to communicate through any other channel or mode of communication.
By: Stephen Rapier Often many small businesses are at a loss when it comes to marketing their products and services. While they may be familiar with the triumphs, and budgets, of major brands like Coca Cola, Chevrolet and Cheerios, many do not know how to generate an equivalent level of success for their much smaller brand. The first step toward achieving marketing success, no matter what the budget, is to understand how to estimate and use the numbers that are common to all businesses.
By: Robin Harris When you have “Marketing BLING”, your marketing activities flow from your passion and talent and your ability to connect with your ideal clients is close to effortless. It’s like a game you love to play, and yes, you may get a little winded and have to wipe the sweat from your brow, but you know you are on the court, playing full-out.
By: Jay Nagdeman Consumer product firms have been the pioneers in the marketing field and have taken the undisputed lead as the creators of marketing’s best practices. While sophisticated marketing techniques have spawned consumer giants, most financial services firms had to be dragged, kicking and screaming, into the era of sophisticated marketing.
By: Andy Marken For a number of reasons, including the fact that the U.S. represents one of the largest and most lucrative technology markets on the globe, foreign firms have always been more aggressive in their efforts to gain a foothold here first and then expand their activities to other countries. American companies on the other hand have often taken a defensive posture and retreated from activities outside the U.S.
By: Lee Traupel Why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid.