Marketing Articles


Marketing (general)

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Cause-Related Marketing
  By: Steven Van Yoder
Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company‚s proven commitment to a worthy cause. Other things being equal, many consumers would rather do business with a company that stands for something beyond profits.

Cheap and Easy Marketing
  By: Kevin Nunley
Here are some terrific low-cost ways to market your business.

Cooking Up a Winning Benefit Statement
  By: Claire Cunningham
In marketing it's about what you say, how often you say it, and who you say it to. You need three ingredients to cook up the all-important what - a benefit statement that sells.

Creating a Professional Image For Your Home-Based Business
  By: Elena Fawkner
Like it or not, there is still a segment of the population who will erroneously conclude that you and your business are less than professional and competent just because you run your business out of your home. You're going to have to play the game and beat them at it. Here's how to do it. It's a little sneaky, but hey, all's fair in love and home-based business.

Cruise on in to Profits: Market Your Professional Practice This Unique, Luxurious Way
  By: Susan Dunn
Consider this extremely appealing way to promote your business and services. You've got to admit there are few opportunities like this!

Dealer Co-op ... Creativity With Control
  By: Andy Marken
Every organization that sells through a channel partner network offers a co-op promotional program of some type or another, formal or informal. But since most business-to-business sales/marketing people have little experience in the "consumer" marketplace, such programs are often haphazard efforts that waste the time and money of everyone involved.

Does Your Company Need More Marketing? Or Just Better Marketing?
  By: Mitchell Goozé
Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed.

Drop Your Price to Make the Sale - Without Getting Burned!
  By: Meredith Pond
Customers have learned they can ask you for a lower price and often get it. If you don't offer some kind of concession, a big percentage of your prospects will move on to another business who WILL give them a price cut. How do you drop your price without losing your profit?

Dynamic Marketing
   Seven High-Powered Success Strategies
  By: Brett Krkosska
Here are seven dynamic ways to create your own marketing magic.

Effective Corporate Taglines
   Drive home your company message in a single line
  By: Sudhir S. Shetty
A single line is able to communicate the core message of the organization, which would have otherwise been difficult to communicate through any other channel or mode of communication.

Effective Marketing For the Small Business
   How to Leverage the Effective Marketing Strategies of Larger Brands For Your Smaller Company
  By: Stephen Rapier
Often many small businesses are at a loss when it comes to marketing their products and services. While they may be familiar with the triumphs, and budgets, of major brands like Coca Cola, Chevrolet and Cheerios, many do not know how to generate an equivalent level of success for their much smaller brand. The first step toward achieving marketing success, no matter what the budget, is to understand how to estimate and use the numbers that are common to all businesses.

Effortless Marketing: Create Your Marketing BLING
  By: Robin Harris
When you have “Marketing BLING”, your marketing activities flow from your passion and talent and your ability to connect with your ideal clients is close to effortless. It’s like a game you love to play, and yes, you may get a little winded and have to wipe the sweat from your brow, but you know you are on the court, playing full-out.

Financial Marketing Insights
   A Marketing Compass
  By: Jay Nagdeman
Consumer product firms have been the pioneers in the marketing field and have taken the undisputed lead as the creators of marketing’s best practices. While sophisticated marketing techniques have spawned consumer giants, most financial services firms had to be dragged, kicking and screaming, into the era of sophisticated marketing.

Finding Global Sales Partner Requires Global Thinking, Strong Strategic Alliances
  By: Andy Marken
For a number of reasons, including the fact that the U.S. represents one of the largest and most lucrative technology markets on the globe, foreign firms have always been more aggressive in their efforts to gain a foothold here first and then expand their activities to other countries. American companies on the other hand have often taken a defensive posture and retreated from activities outside the U.S.

Fundamental Strategic Marketing Mistakes to Avoid
  By: Lee Traupel
Why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid.

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Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


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