By: Heidi Richards More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees. In order to enhance competitiveness in today’s marketplace, more and more companies are forming strategic alliances.
By: John Malmo It's never easy to predict the potential for new products or services, but it's a lot easier when they include genuine innovations, and in the case of knockoffs, it's easier predicting for products than for services.
By: Kevin Nunley You've got a great idea for a new business and you've done every bit of preparation you can, but in the back of your mind you know you could fail. What can you do to make a small store go?
By: Dianna Huff Improving your marketing effectiveness can be pretty easy if you pay attention to the small stuff. A cohesive look, on-target positioning, and employee feedback will help you achieve the results you want.Important tips for more effective marketing communications.
By: Tim Arnold Marketing Outsources.com founder and principal partner, Tim Arnold, looks at the changing face of marketing in increasingly tough economic times and how outsourcing your entire marketing function, from top-line strategy down to delivery, may be the only answer.
By: Andy Marken Rather than taking potshots at one another, marketing people should help their organizations to focus all of their efforts on capturing market share. At the same time, the engineering, design and services groups should be figuring out how to give the company the tools and support they need to get their firm's unfair share of the market before the competition realizes what is going on. A cooperative effort is needed, with marketing providing the leadership and direction to the engineering, integration and service teams.