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Marketing (general)


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Starters for Start-Ups
   Five Essential Steps for Marketing Your New Business
  By: Kevin Nunley
Five Essential Steps for Marketing Your New Business

Street Marketing for Small Businesses
  By: David Frey
One-to-one community-based street marketing is powerful and effective because it searches and finds your prospect and delivers your marketing message face-to face. No other marketing medium has that power. Not even direct mail or the Internet.

Succeed on Integrity
  By: Lisa Lake
From the largest to the smallest company, the key to longevity and success is integrity.

Ten Things I Learned About Marketing This Week and How to Apply Them to Your Business or Coaching Practice
  By: Susan Dunn
Practical and valuable marketing tips learned from everyday life.

The 7 Deadly Marketing Sins
  By: Alvin Apple
Are you going to marketing heaven or will you suffer eternal marketing torment?

The Eye of the Storm
  By: Diane Hughes
When business slumps, remember that it is not the end of the world or your business -- just the "The Eye of the Storm". Enjoy it and use it as a time for rest, relaxation, and getting your mind, body, and business ready for the upcoming "chaos".

The Fine Art of Relationship Marketing
  By: Heidi Richards
The buzzword these days is “relationship” marketing. Just what is it? And why is it important?

The Hierarchy Of Marketing
  By: Ana Ventura
Appealing to the needs of your customers can be a great way to grab the attention of your customers, as long as you remember to be responsible about it.

The Power of Podcasting: What Exhibitors Need To Know
  By: Susan Friedmann
What's the most precious commodity in the world? The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. The most precious commodity is something you have an almost endless supply of.

The Seven Healthy Marketing Habits of Smart Businesses
  By: Snowden McFall
At times of war and with the threats of terrorism, it's easy to go into contraction and worry about your business. Instead, discover what the mostsuccessful companies have done and benefit from their lessons. Here are 7 healthy habits of marketing for smart businesses.

The Top 10 Ways NOT to Attract New Clients
  By: Robert Middleton
If you're a self-employed professional service business owner interested in attracting new clients, are you still committing any of the 10 deadly sins listed in this article?

Tips From An Unabashed, Self-Promoter
  By: Patricia Fripp, CSP, CPAE
Life is a series of sales situations. No matter how successful your business is, don't stop marketing. You have to keep convincing your customers that with you they will get the best deal and memorable service.

To Hype or Not to Hype
  By: Kevin Nunley
If you’ve spent any time on the Internet, you’ve seen those sites that use hype to sell their products. You can’t miss hype, with its exclamation points, bold and caps text, and enthusiasm through the roof. But when is hype appropriate and when is it over the top?

Top 10 Marketing Tips
  By: Rick Crandall
Despite the increasing impact of technology on marketing, most of the key things marketing activities are still aimed at standing out in your market and building relationships. This article offers top ten list of approaches you can use.

Top 7 Marketing Tactics For Conferences
  By: Joann Javons
Most people attend a professional conference at least once per year. A professional conference is a unique marketing opportunity because it gives you face-to-face contact with hundreds, if not thousands, of professionals who could use your services or refer clients to you.


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