Marketing Articles



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Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

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Advertising Specialties and Samples
  By: Kevin Nunley
Advertising specialties are great for "reminder advertising."

Advertising tips that'll have customers lining up at your door!
  By: Jennifer Johnstone
You're busy trying to run a business, and it's hard to find the time (or the money!) to launch a successful advertising campaign! To make the most of your time and money, you need to follow the age-old adage: work smart, not hard. Here are some advertising ideas that will bring in the customers.

Are You Water Cooler Worthy?
  By: Traci Hayner Vanover
As consumers, we're bombarded with ad imagery on a daily basis. And while one might think that would automatically make us all experts on what makes for a great ad -- that simply isn't the case. Large ad agencies employ huge teams and countless millions each year conducting market research on what gives John Q. Public the impetus to make a purchase.

Create a Freebie Frenzy
   How Giving Away Free Stuff Can Make You Stand Out
  By: Meredith Pond
Giving away free stuff is a great way to drum up immediate business, plus make a lasting impression that will bring results for a long time to come.

Five Fantastic Ways to Promote Your Affiliate Program
  By: Keller Flynn
Promoting your affiliate program really isn't very hard, and it can make the difference between success and failure.  Use these methods, and you're likely to go far.

Give Away Something for Free!
  By: David McKenzie
Whether you operate your online business selling your own products or re-selling other peoplesí products through affiliate programs, you need to give away something for free.

Give Customers a Magazine Subscription
  By: Kevin Nunley
Many of your customers would buy more if they had a wider view of their industry.

How to Find Talk Radio Station and Become a Guest On-Air
  By: Kevin Nunley
There are thousands of talk radio stations, and stations that feature talk programs. Each of these need fresh topics and guests around the clock and every day of the year.

How To Get Big Media Promotion--Without Paying For It
  By: Kahlia Hannah
It doesn't matter if you are a small business that can't afford advertising or a larger firm who could use a boost to your existing marketing budget. Going after no-cost media coverage is an important effort that will pay huge dividends over time.

How to Get On Talk Radio and Reach Thousands for FREE!
  By: Kevin Nunley
Want a free way to promote your business to thousands in your area? How about a free way to market to customers nationwide? Talk radio gives you both at zero cost.

How to Work with Charities to Promote Your Business and Help Your Community
  By: Kevin Nunley
Looking for a smart way to promote your business? How about a tried-and-true marketing method that makes you look good in the eyes of thousands of new customers AND helps people in your community?

Into The Limelight
   To stand out in a cluttered world, you need to be slightly famous
  By: Steven Van Yoder
There are over millions of small businesses today vying for our attention. Yet, the marketplace is more discriminating and skeptical than ever. To get the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to be to be slightly famous.

Marketing Overview (Part 3): Promotion
  By: Cliff Hauser
A definition of Promotion

Promotional Giveaways: How to choose the right items
  By: Jennifer Johnstone
Getting your company's logo to customers via promotional items can be effective, but you need to be creative. This article gives you some helpful hints.

The Free Lunch (And Other Myths)
  By: Elena Fawkner
Contrary to what many people apparently believe, running an online business is hard work. It's not a simple matter of slapping up a website, posting a few free classified ads, submitting your URL to the free search engines and then turning your computer on in the morning to find an inbox overflowing with orders that came in overnight while you were sleeping. This is a myth perpetuated by the authors (and very hard-working authors, I might add) of those so-called "secret sites" memberships and "insider secrets" marketing courses. They make their money by selling you the fantasy that it's possible to make money online without working (or that you don't have to spend money to make money).

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Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


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