By: Robert A. Kelly How cool is this? Youíre a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2), helps move them to take actions that lead to your success as a department, division or subsidiary manager.
By: Ana Ventura When broken down, public relations is really nothing more than a set of parts placed together to function as a whole, not unlike a living body. Each of these components performs a specified function, so that when combined with the other parts, the operation smoothly performs the task at hand.
By: Caterina Rando, MA, MCC If you want to increase your business success, you must establish yourself as an expert. When your potential clients are deciding who they will do business with, they are more concerned about finding the person who can do the best job than they are with the price.
By: Bill Stoller For hard-core publicity insiders thereís a rhythm to generating coverage, based upon the natural ebb and flow of the seasons. Such an approach can help you score publicity throughout the year, and will help keep your eye on the ball from January through December.
By: Andy Marken Remember the old adageÖ"be careful what you wish for, you may get it." Public relations has finally reached the position where counsel is becoming more valuable than execution. It will be interesting to see if we are equal to the challenge.
By: Robert A. Kelly The truth is, you can attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
By: Bill Stoller You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Hereís what you donít know: The vast majority of e-mails sent to journalists never get read. Here's how to beat the odds.
By: Robert A. Kelly Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.