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Public Relations


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Successful Small Businesses Use PR
  By: Robert A. Kelly
Itís obvious when a small business has accepted the fact that its most important outside audiences need lots of care and feeding. They do something about it.

Teaching as Marketing
  By: Kevin Nunley
Teaching a class is a fine way to become known throughout the community for your knowledge and skill.

The Best PR Has to Offer Managers
  By: Robert A. Kelly
How cool is this? Youíre a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2), helps move them to take actions that lead to your success as a department, division or subsidiary manager.

The Body of Public Relations
  By: Ana Ventura
When broken down, public relations is really nothing more than a set of parts placed together to function as a whole, not unlike a living body. Each of these components performs a specified function, so that when combined with the other parts, the operation smoothly performs the task at hand.

The Challenges of International Relations in an Internet World
  By: Andy Marken
The Internet has made borders disappear and time has become irrelevant. It is now very possible to carry out your public relations program 24x7.

The Expert Advantage
   How to Be Recognized as an Expert in Your Field
  By: Caterina Rando, MA, MCC
If you want to increase your business success, you must establish yourself as an expert. When your potential clients are deciding who they will do business with, they are more concerned about finding the person who can do the best job than they are with the price.

The Four Seasons of Publicity - Building an All-Year Publicity Machine
  By: Bill Stoller
For hard-core publicity insiders thereís a rhythm to generating coverage, based upon the natural ebb and flow of the seasons. Such an approach can help you score publicity throughout the year, and will help keep your eye on the ball from January through December.

The New PR Challenges for Business
   Help Management Soften the Edges; Open the Lines of Communications
  By: Andy Marken
Remember the old adageÖ"be careful what you wish for, you may get it." Public relations has finally reached the position where counsel is becoming more valuable than execution. It will be interesting to see if we are equal to the challenge.

The Power of the Press [Release]
  By: Jeff Fisher
An accomplished identity designer examines an often-overlooked promotional method for creative professionals.

The Truth About Public Relations
  By: Robert A. Kelly
The truth is, you can attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
  By: Bill Stoller
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Hereís what you donít know: The vast majority of e-mails sent to journalists never get read. Here's how to beat the odds.

Thinking About A Public Relations Career?
  By: Robert A. Kelly
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.

Tie In With Non-Profits
  By: Kevin Nunley
When a tragedy occurs, customers want to know you are doing your part to help the situation. Working with a non-profit is an excellent way to do this.

Time to Spruce Up Your Public Relations?
  By: Robert A. Kelly
Better check out the public relations fundamental premise, then take action in your own best interest.

Timing is Everything--When to Write and Distribute a Press Release
  By: Kahlia Hannah
Press releases must be well timed. Sending out an untimely press release is often a waste of time that elicits few, if any, results.


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Match: Any word     All words
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