By: Robert A. Kelly One of the strongest weapons available allows business, non-profit and association managers to begin changing the behaviors of their key external audiences in ways that lead directly to achieving their primary operating objectives.
By: Ana Ventura Sending an article to trade, consumer, or business publications that correspond to the topic can get pages devoted to you at no cost, not to mention the prestige and recognition brought to the author and company.
By: Robert A. Kelly Itís not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they really want for their money is visible, end-game change.
By: Robert A. Kelly As a manager working for a business, non-profit or association, you have a right to expect your public relations expenditure to help produce behaviors like these: attract the confidence of your key target audiences; encourage them to take actions that lead to your success; help achieve your department, division or subsidiary objectives; increase repeat purchases; boost capital giving and membership applications, and build new community support.
By: Stephen B. Weinstein How can you be sure that you capture the editorial content you deserve? This article discusses a Special Editorial Publicity Opportunities program that acts as a road map designed to help your public relations efforts find their way to the right place at the right time.
By: Robert A. Kelly Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to really do something about the behaviors of those outside audiences that impact you the most.