Marketing Articles

 
Advertisement

Public Relations


Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

page: «« | 4 | 5 | 6 | 7 | 8 | 9 | 10 | »»

Tips For Writing An Attention Grabbing Press Release
  By: Ana Ventura
Here are some tips can you follow to make your press release more likely to catch the eye of an editor or the average reader.

Use Every Weapon You Have
  By: Robert A. Kelly
One of the strongest weapons available allows business, non-profit and association managers to begin changing the behaviors of their key external audiences in ways that lead directly to achieving their primary operating objectives.

Use Feature Articles For Marketing and PR
  By: Ana Ventura
Sending an article to trade, consumer, or business publications that correspond to the topic can get pages devoted to you at no cost, not to mention the prestige and recognition brought to the author and company.

Use Sensory Media To Get Publicity
  By: Ana Ventura
While print can still be a great form of marketing or public relations contacts, our minds are much more used to pulling in sensory information from electronic sources.

Use The Media To Make Your Personality Famous
  By: Kevin Nunley
The media and public love certain kinds of personalities. Although few of us really have those personalities, all of us can cultivate the public image that we have one of them.

Using a Publicist
  By: Kevin Nunley
If you have a major advertising campaign underway, you should also have a big publicity program going as well.

Want An Effective PR Web Site? Do What Your Users Do!
  By: Andy Marken
What a PR web site should contain? What are friendly, “unfriendly” and abrasive sites?

Want PRís Full Value?
  By: Robert A. Kelly
Make sure somebody is worrying about those outside audience behaviors you need to help reach your objectives.

What Do I Need A Media Kit For?
  By: Ana Ventura
Having a media kit is probably not going to be the life or death or your business, but it will save a lot of time when you're dealing with media people.

What Does the Public Relations Client REALLY Want, and Why?
  By: Robert A. Kelly
Itís not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they really want for their money is visible, end-game change.

What Is "Best Practice" Public Relations?
  By: Robert A. Kelly
What Is "Best Practice" Public Relations? Why, public relations that stays true to its fundamental premise, of course.

What PR Does Best
  By: Robert A. Kelly
As a manager working for a business, non-profit or association, you have a right to expect your public relations expenditure to help produce behaviors like these: attract the confidence of your key target audiences; encourage them to take actions that lead to your success; help achieve your department, division or subsidiary objectives; increase repeat purchases; boost capital giving and membership applications, and build new community support.

When is a Roadmap also a Report Card?
  By: Stephen B. Weinstein
How can you be sure that you capture the editorial content you deserve? This article discusses a Special Editorial Publicity Opportunities program that acts as a road map designed to help your public relations efforts find their way to the right place at the right time.

When Managers Play the PR Card
  By: Robert A. Kelly
The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives.

When Tactics Are Not Enough
  By: Robert A. Kelly
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to really do something about the behaviors of those outside audiences that impact you the most.


page: «« | 4 | 5 | 6 | 7 | 8 | 9 | 10 | »»




Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

 


Would you like us to consider your own articles for publication? Please review our submission and editorial guidelines by clicking here.