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Can Your PR Game Plan be Salvaged?
  By: Robert A. Kelly
If, as is often the case, you are preoccupied with communications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.

CEO Still Sets The Tone, Agenda of Public Relations
  By: Andy Marken
Today public relations must quickly and effectively assess the situation and provide positive counsel and support to the CEO and his or her actions and words. This determines the value of public relations within the company and will determine the success or failure of the organization…and the CEO.

Clients Have Responsibilities in PR Program's Success
  By: Andy Marken
The PR agency's main job is to increase the client's visibility in the marketplace or to create new market opportunities. That job can't be done alone.

Creative Ways to Make Your Press Release Work
   Email strategies to get thousands in free media publicity
  By: Kevin Nunley
Email strategies to get thousands in free media publicity.

Don't Blame Us…Some Areas Can't Be Controlled by PR Pros
  By: Andy Marken
If you are going to be held responsible for projecting and protecting the company's image, it is helpful to know the areas that might sink your efforts. Forewarned is forearmed.

Don’t Put Up With “Junk PR”
  By: Robert A. Kelly
In public relations, “junk” is more about attitude and lack of understanding than a measure of quality.

Don’t Use PR…
  By: Robert A. Kelly
…lose the confidence of your key target audiences…discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives.

Effective Press Releases Leverage Your Marketing Dollar
  By: Molly Gordon
The why, how and what of press releases.

Establish Your Credibility For Better Public Relations
  By: Ana Ventura
There are many aspects of public speaking that should be taken into account when incorporating speeches and presentations into a public relations campaign. One of the first ones that should be considered, though, is the issue of credibility.

Feature Articles ... Extra Planning and Effort Expand Your Credibility
  By: Andy Marken
A very effective way to add to your credibility, increase your visibility, and maximize your budgets is to place technical, applications, and user articles in the press. This article tells you why and how to do it.

Forget the Press Release - Here's How to Pitch Like Roger Clemens
  By: Bill Stoller
Stripped down to its core, publicity is little more than one person persuading another. You, the publicity seeker, must persuade a journalist that your story is worthy of receiving print space or air time. Your ability to sell your story to a journalist is what it's all about.

Four Mistakes that will Land Your Press Release in the Trash
  By: Kevin Nunley
It's almost as important to know what not to do with a press release as it is to know what to do.

Get Outsiders on Your Side
  By: Robert A. Kelly
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.

Get PR Off the Bench
  By: Robert A. Kelly
Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.

Headline or Trash--How to Ensure Your Press Release is Used by the Media
  By: Kahlia Hannah
The biggest mistake people make when the write a press release is to focus on what they think is interesting, instead of focusing on what editors, publishers and, most importantly, readers find interesting.


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