By: Robert A. Kelly If, as is often the case, you are preoccupied with communications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.
By: Andy Marken Today public relations must quickly and effectively assess the situation and provide positive counsel and support to the CEO and his or her actions and words. This determines the value of public relations within the company and will determine the success or failure of the organization…and the CEO.
By: Ana Ventura There are many aspects of public speaking that should be taken into account when incorporating speeches and presentations into a public relations campaign. One of the first ones that should be considered, though, is the issue of credibility.
By: Andy Marken A very effective way to add to your credibility, increase your visibility, and maximize your budgets is to place technical, applications, and user articles in the press. This article tells you why and how to do it.
By: Bill Stoller Stripped down to its core, publicity is little more than one person persuading another. You, the publicity seeker, must persuade a journalist that your story is worthy of receiving print space or air time. Your ability to sell your story to a journalist is what it's all about.
By: Kahlia Hannah The biggest mistake people make when the write a press release is to focus on what they think is interesting, instead of focusing on what editors, publishers and, most importantly, readers find interesting.