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Public Relations


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Hey, What's That!
  By: Kevin Nunley
A press release works best when the headline makes people in the media newsroom say "Hey, what's that!"

How About Managing Your Own PR?
  By: Robert A. Kelly
Itís one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there. Itís quite another matter, however, when that senior manager, with the best interests of his or her own department or unit in mind, actually overlooks the reality that people act on their own perception of the facts, leading to predictable behaviors about which something can be done on his or her behalf. Then compounds the error by failing to insist that the PR people make a special effort to create, change or reinforce the perceptions of those external audiences whose follow-on behaviors really do impact his or her unit.

How Do You Explain Public Relations To A Non-Public Relations Audience?
  By: Robert A. Kelly
Public relations, properly executed, can be crucial to the success of any organization. So, this is a topic that must be of interest to a non-public relations audience whose members care about their organization and, hopefully, who work productively with their own public relations people.

How Managers Hit PR Paydirt
  By: Robert A. Kelly
As a business, non-profit or association manager, youíll know itís PR paydirt when youíre able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiaryís success.

How Public Relations Can Help Your Business
  By: Robert A. Kelly
The payoff from public relations? When your most important audiences do what you want them to do, achieving your organizational objectives gets a lot easier. That's why this article is all about how to make welcome, key-audience behavior a regular occurrence.

How to Find a Good Story Angle to Pitch the Media
  By: John Jantsch
Here is a good rule of thumb to follow when searching for a story angle to present to the media. Ask yourself this question: Will the readers of this publication think this is interesting, entertaining, informative or useful?

How to Find a Good Story Angle to Pitch the Media
  By: John Jantsch
Here is a good rule of thumb to follow when searching for a story angle to present to the media. Ask yourself this question: Will the readers of this publication think this is interesting, entertaining, informative or useful?

How to Get Ahead by Using the Media to Publicize Your Service, Product, Organization, or Idea
  By: Kevin Nunley
We live in a huge mass society. Even if you shake 100 hands a day, you could only meet a tiny fraction of those people in your working lifetime. The only way to reach the masses, or even the majority of your target customers, is to use the media.

How To Get FREE Media Publicity With Your Short Announcement
  By: Kevin Nunley
Every day radio, TV, newspapers, and ezines give away millions of dollars in free publicity. There is nothing like waking up in the morning to the sound of your favorite radio announcer enthusiastically recommending your product, service, or idea. Your good reputation can spread far and fast, virtually over night.

How to Get Free Publicity for Your Small Business
  By: David Frey
There is only two ways to land the name of your business in the local newspaper, by paying for an advertisement or by having a newsworthy event that is covered by the local press. Both can be very effective but the all-mighty news release can provide the level of credibility and respect that can spark on-the-spot sales for your business.

How To Get The Media To Cover Your Story
  By: Ana Ventura
Many times, public relations efforts bring about many interesting opportunities and stories for media folk, and the media does not avoid using nor actively seek out public relations material.

How to Get Your Service, Product, or Idea On TV News -- for FREE!
  By: Kevin Nunley
You can have your business featured on TV for free if you follow these guidelines.

How to Hit the Public Relations Bullseye (the First Time)
  By: Robert A. Kelly
So, what is a public relations bullseye? The public relations professional must modify somebody's behavior if he or she is to hit that bullseye and earn a paycheck - everything else is a means to that end.

How to Take Advantage of Public Relations
  By: Robert A. Kelly
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.

How to Tell Your Story in the Media
  By: Ilise Benun
Hints for generating more successful publicity.


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Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

 


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