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Managers and PR Genius
  By: Robert A. Kelly
The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire.

Managers Need Basic PR
  By: Robert A. Kelly
True, because department, division or subsidiary managers for a business, non-profit or association really do need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be.

Managers Who Leave PR to Others
  By: Robert A. Kelly
You’re a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?

Managers, Got a Grip on Your PR?
  By: Robert A. Kelly
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you’re doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary.

Managers, Have You Been Shortchanged?
  By: Robert A. Kelly
You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinking, then moves them to take actions that lead to the success of your department, division or subsidiary.

Managers: Are You PR-Fit?
  By: Robert A. Kelly
Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job?

Marketing Overview (Part 2): Publicity
  By: Cliff Hauser
A definition of Publicity

Mission-Critical Public Relations?
  By: Robert A. Kelly
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.

More Places To Get Your Articles Seen
  By: Kevin Nunley
One of the best free promotion strategies is to send your articles to publications looking for articles.

Most PR Efforts are a Waste of Time ... Money ... Energy
  By: Andy Marken
Any president who believes that a solid communications program can work without his or her involvement is wasting precious time, money and opportunity.

Not Getting the PR Results You Want?
  By: Robert A. Kelly
The reason might be this simple: as a business, non-profit or association manager, you’re too focused on communications tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary.

Op-Ed Articles Express Your Firm's Point of View
  By: Andy Marken
Executives are increasingly turning to the opinion-editorial (op-ed) pages to state their points of view regarding their industry and their community. The challenge is to create op-eds that will get published.

Planning for Tough Competition? Use Public Relations Firepower
  By: Robert A. Kelly
Who wants to face the challenges posed by aggressive competitors without this kind of firepower? Especially when getting your piece of the action will almost certainly depend upon how well you modify the behaviors of your target audiences. That's why public relations should play a central role in your business planning.

Positive PR As a Marketing Tool
  By: Sharon Housley

While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure.


PR Going According to Plan?
  By: Robert A. Kelly
Think carefully! You’re a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.


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