By: Robert A. Kelly The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire.
By: Robert A. Kelly True, because department, division or subsidiary managers for a business, non-profit or association really do need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be.
By: Robert A. Kelly You’re a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?
By: Robert A. Kelly What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you’re doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary.
By: Robert A. Kelly You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinking, then moves them to take actions that lead to the success of your department, division or subsidiary.
By: Robert A. Kelly The reason might be this simple: as a business, non-profit or association manager, you’re too focused on communications tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary.
By: Andy Marken Executives are increasingly turning to the opinion-editorial (op-ed) pages to state their points of view regarding their industry and their community. The challenge is to create op-eds that will get published.
By: Robert A. Kelly Who wants to face the challenges posed by aggressive competitors without this kind of firepower? Especially when getting your piece of the action will almost certainly depend upon how well you modify the behaviors of your target audiences. That's why public relations should play a central role in your business planning.
While controversial issues frequently attract attention they can also
alienate potential customers. Sometimes it is better to put a positive
spin on public relations. A typical press release announces new
leadership, products or services, but consider mixing it up a bit. A
well written press release can be published increasing brand
recognition and exposure.