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Public Relations


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PR Is Just Smart Business
  By: Robert A. Kelly
The name of the game is doing our part to achieve management's objectives. And public relations best practice - properly applied - does just that.

PR: Behavior Modification Specialist
  By: Robert A. Kelly
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.

PR: Letís Talk Fundamentals
  By: Robert A. Kelly
How much more fundamental can you get than this? As a business, non-profit or association manager, if you donít get your most important outside audiences on your side, you will fail.

PR: Ouch! Tells the Tale
  By: Robert A. Kelly
Chances are your PR effort is focused primarily on communications tactics and not on the process needed to really move those key audience perceptions, and thus behaviors in your direction. Which means youíve missed out on the sweet spot of public relations.

Ouch!

PR: Room at the Bottom?
  By: Robert A. Kelly
When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, thatís where public relations results can wind up.

Press Release AFTER Your Event
  By: Kevin Nunley
Everyone knows about sending out a press release before your event.  But did you know a release that comes right after your event can be even more effective?

Professionalism and Press Events????
  By: Andy Marken
When the last guest leaves and youíre packing up to go home, your professionalism will be measured by how effectively you deliver. Thatís what relationships are all aboutÖmutual trust, mutual understanding, mutual support and mutual respect.

Public Relations Going O.K?
  By: Robert A. Kelly
People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and behaviors that leads to achieving your organizationís objectives.

Public Relations Mixup?
  By: Robert A. Kelly
When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation. Often, however, that primary focus is limited to a communications tactics debate about the relative merits of brochures versus press releases versus newsletters instead of planning how to achieve those key audience behaviors that directly support your business objectives and make the difference between success and failure.

Public Relations Productivity?
  By: Robert A. Kelly
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?

Public Relations: A Natural Phenomenon
  By: Robert A. Kelly
What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts, then creates, changes or reinforces public opinion by reaching, persuading and moving-to-action the very people whose behaviors affect the organization?

I call it public relations, and clearly a natural phenomenon.

Public Relations: Antidote for Small Business Failure
  By: Robert A. Kelly
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.

Public Relations: Converting the Non-Believers
  By: Robert A. Kelly
Whatís the real reason some managers shy away from public relations? I believe itís because they donít understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific business objectives.

Public Relations: Get Started Right
  By: Robert A. Kelly
To young people who have decided that a career in public relations will be their Latte Grande in life, here are four situations in which you do not want to find yourself -- and how to avoid them.

Public Relations: Power Tool for the 21st Century
  By: Robert A. Kelly
This article is addressed article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.


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