By: Robert A. Kelly While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.
By: Robert A. Kelly How much more fundamental can you get than this? As a business, non-profit or association manager, if you donít get your most important outside audiences on your side, you will fail.
By: Robert A. Kelly Chances are your PR effort is focused primarily on communications tactics and not on the process needed to really move those key audience perceptions, and thus behaviors in your direction. Which means youíve missed out on the sweet spot of public relations.
By: Robert A. Kelly When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, thatís where public relations results can wind up.
By: Andy Marken When the last guest leaves and youíre packing up to go home, your professionalism will be measured by how effectively you deliver. Thatís what relationships are all aboutÖmutual trust, mutual understanding, mutual support and mutual respect.
By: Robert A. Kelly People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and behaviors that leads to achieving your organizationís objectives.
By: Robert A. Kelly When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation. Often, however, that primary focus is limited to a communications tactics debate about the relative merits of brochures versus press releases versus newsletters instead of planning how to achieve those key audience behaviors that directly support your business objectives and make the difference between success and failure.
By: Robert A. Kelly What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts, then creates, changes or reinforces public opinion by reaching, persuading and moving-to-action the very people whose behaviors affect the organization?
I call it public relations, and clearly a natural phenomenon.
By: Robert A. Kelly When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.
By: Robert A. Kelly Whatís the real reason some managers shy away from public relations? I believe itís because they donít understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific business objectives.
By: Robert A. Kelly To young people who have decided that a career in public relations will be their Latte Grande in life, here are four situations in which you do not want to find yourself -- and how to avoid them.
By: Robert A. Kelly This article is addressed article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.