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Public Relations: The Fundamental Premise
  By: Robert A. Kelly
It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission.

Public Relations: Toast?
  By: Robert A. Kelly
Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.

Public Relations: Use Its Core Strength
  By: Robert A. Kelly
A sound public relations strategy combined with effective tactics leads directly to the bottom line - perceptions altered, behaviors modified, employer/client satisfied.

Public Relations: Where's The Value?
  By: Robert A. Kelly
Public relation's obvious values not only justify their expense, they make one wonder why any organization intent on achieving its goals and objectives would want to pursue them without the support of a first-class public relations effort.

Public Relations: Why it Works
  By: Robert A. Kelly
Public relations works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communications tactics or administrative concerns.

Public Relations…Execute the Basics, Positioning Will Follow
  By: Andy Marken
Public relations is simply a matter of serving two masters - client management and the media (if we don't serve them our other publics won't be served). In our 24x7 treadmill world public relations practitioners aren't aware of or overlook the simple solutions…the basics.

Publicrelationistas?
  By: Robert A. Kelly
Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?

Quest for Press
   News Release Q & A
  By: Meredith Pond
A lot of business people assume that a writing and sending press release is a totally appropriate form of advertising for their business, without really giving it much thought. While a press release can be a very effective tool in the fight for media attention, there are certain guidelines which should be followed for best results.

Ready For A Business Recovery?
  By: Robert A. Kelly
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.

Recessions Don't Last Forever!
  By: Robert A. Kelly
Will those key external audiences of yours, whose behaviors really affect you, look favorably at you and your business? Because, once the economy emerges from recession, if they don't, you'll have one arm tied behind your back.

Small Business Owner? Put Your Knowledge To Work And Get Known As An Expert
  By: Roberta Guise

If you're a professional businessperson and you're serious about your chosen field, you should strive to be known as an expert. Why? Because it will force you to dig deeper into your field, you'll solidify your knowledge, you'll provide significantly more value to your clients, you'll generate more income, and you'll be publicly acknowledged for what you know.


Smart PR For Your Small Business
  By: Kevin Nunley
How do businesses get media coverage? The secret varies depending on what your business does and HOW BIG it is.

Smashing the Myth of the Press Release
  By: Bill Stoller
If you worship at the shrine of the press release, it's time to rearrange your priorities.

Something “New” for Managers?
  By: Robert A. Kelly
A new public relations blueprint could be a good idea if you’re a business, non-profit or association manager who’s not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives.

Straight Talk About Public Relations Fees, Services
  By: Andy Marken
The art and science of public relations efforts and activities presented in terms corporate management understands ... price/performance and return-on-investment.


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