By: Robert A. Kelly It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission.
By: Robert A. Kelly Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.
By: Robert A. Kelly Public relation's obvious values not only justify their expense, they make one wonder why any organization intent on achieving its goals and objectives would want to pursue them without the support of a first-class public relations effort.
By: Robert A. Kelly Public relations works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communications tactics or administrative concerns.
By: Andy Marken Public relations is simply a matter of serving two masters - client management and the media (if we don't serve them our other publics won't be served). In our 24x7 treadmill world public relations practitioners aren't aware of or overlook the simple solutions…the basics.
By: Meredith Pond A lot of business people assume that a writing and sending press release is a totally appropriate form of advertising for their business, without really giving it much thought. While a press release can be a very effective tool in the fight for media attention, there are certain guidelines which should be followed for best results.
By: Robert A. Kelly Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.
By: Robert A. Kelly Will those key external audiences of yours, whose behaviors really affect you, look favorably at you and your business? Because, once the economy emerges from recession, if they don't, you'll have one arm tied behind your back.
If you're a professional businessperson and you're serious about your
chosen field, you should strive to be known as an expert. Why? Because
it will force you to dig deeper into your field, you'll solidify your
knowledge, you'll provide significantly more value to your clients,
you'll generate more income, and you'll be publicly acknowledged for
what you know.
By: Robert A. Kelly A new public relations blueprint could be a good idea if you’re a business, non-profit or association manager who’s not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives.