Marketing Articles



Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.

page: «« | 1 | 2 | 3 | 4 | »»

Hidden Fears Hinder Sales
   Simple Steps to Solve Sagging Sales
  By: Scott Sindelar, Ph.D.
Hidden fears may be hindering your sales. Whatever you are selling, products, services, even yourself (in a job interview), your fear may be blocking your success. ... Even though we may not know how to operate the mental machinery that triggers fear, it is possible to learn how to operate and control it.

How Prospects Decide
  By: Kevin Nunley
As you're trying to sell them your product or service, a customer is deciding whether they like you or if they will even listen to you.

How Sellers Can Take Control
  By: Sharon Drew Morgen
For centuries – at least since the serpent convinced Eve to eat the apple – sellers have assumed that getting the right information about a product into the right hands would offer a good chance of a sale. But if you look at the numbers over the years, the success rate from prospecting to close has remained the same: in general, you close approximately 7% of your identified buyer population.

How To Seal The Deal In Seven Seconds
  By: Lydia Ramsey
Can you close a sale in just seven seconds? You can do it even faster if you make a great first impression. Seven seconds is the average length of time you have to make a first impression. If your first impression is not good you won' t get another chance with that potential client. But if you make a great first impression you can bet that the client is more likely to take you and your company seriously.

How to Write a Sales Letter that Pulls Sales
  By: Keller Flynn
There is no marketing technique used today that is older or more reliable than the sales letter. Used correctly, a sales letter can be your key to racking up sale after sale.

How We Build a 90% Failure Rate into the Sales Process
  By: Sharon Drew Morgen
In general, every industry closes less than 10% of the prospects they call (first call to close), with over 90% falling in the 7% category. And, since there is no scientific way of knowing which prospects fall into the 7%, we continue running after all ‘hot' prospects until they disappear. And then we make excuses for those we lost while having no earthly idea why we actually lost them.

Intuition: Your Secret Weapon for Sales Success
  By: Lynn Robinson, M.Ed.
Check in with your intuition before making a sales call. Why? The insights and promptings you get from your "inner voices" can help you score more sales more easily than when youy go it alone.

Is Selling a Talent, A Skill, or a Process?
  By: Robert Middleton
Sales is a talent, a Skill, and a Process. And if you're going to be successful in your small business you've got to first understand sales and then master it.

Know The Psychology of Selling For big Profits!
  By: Lisa Lake
When most of us set out to market a product or service, we simply figure that if we point out how great the thing is, it will pretty much sell itself. We don't always consider who we're selling to, what they want, how they feel, and how we can speak to those inner feelings that really motivate them to spend money.

Knowing When NOT to Sell
  By: Ron Sathoff
As a salesperson, you have to remember that you are selling yourself as much as you are selling a product, especially if you are looking for any kind of return sales or long-term relationships with your customers.

Make a Promise, Grab a Sale
  By: Kevin Nunley
One of the quickest ways to get a potential customer's attention is to make a promise.

Non-Threatening Sales Call
  By: Kevin Nunley
It is often easier to get a client to buy if you don't seem like you are trying to sell to them something.

Sales Need a Boost? Try Reviving "Cold" Customers
  By: Meredith Pond
Did your high-school history teacher ever explain to you the importance of taking and keeping class notes? If you didn't take notes, you probably suffered the consequences. Well, the same rule applies in the business world.

Sell With Less Technology...More YOU
  By: Kevin Nunley
Technology should be a support system. You are the salesperson.

Selling the Future
  By: Robert Middleton
Go beyond outlining objectives, value and measures of success and help a prospective client get in touch with their real motivation to take action, to move in a new direction.

page: «« | 1 | 2 | 3 | 4 | »»

Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


Would you like us to consider your own articles for publication? Please review our submission and editorial guidelines by clicking here.