By: Andy Marken If you haven't recovered from the expense of building your last exhibit, it may be possible to update and revitalize past exhibits with new graphics and remodeling techniques to produce a totally new look at a modest cost.
By: Susan Friedmann The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. While, critical mistakes in your marketing campaign can have the opposite effect. Five costly errors that are common in our business, along with some sound advice on how to avoid making them..........
By: Rena Klingenberg No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively.
By: Andy Marken Today, the trade show "business" consumes more than $750,000,000 a year from firms just like yours. For most organizations, these shows represent a tremendous expense. As such, you must make certain you are getting maximum return for your investment and minimize wasted time and money.
By: Susan Friedmann Customers are getting more and more value conscious. You can fulfill their expectations by constantly "thinking exhibitor" and "thinking attendee." You need to live and breathe for your customers -- they make your job possible.
By: Susan Friedmann Routines can easily become ruts, especially at a trade show. It’s also one of the biggest mistakes you can make. Exhibiting is, by its very nature, a constantly evolving art. To be successful, you need to embrace what is new and exciting. It requires pushing boundaries.
By: Sharon Drew Morgen You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table - or some type of contest material - to collect business cards of passers by for later use in your sales process. But the worst part of doing a trade show is losing your voice.
By: Susan Friedmann Just as there are seven planned volumes to the Harry Potter series, there are seven secret spells you absolutely have to know in order to succeed at your next trade show. Luckily, they’re all outlined right here.
By: Susan Friedmann What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.