Marketing Articles


Trade Shows

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Evaluating Your Trade Show Options
  By: Andy Marken
Was your trade show participation a success? Use this detailed criterai list to evaluate your results.

Extending the Life of Your Exhibit
  By: Andy Marken
If you haven't recovered from the expense of building your last exhibit, it may be possible to update and revitalize past exhibits with new graphics and remodeling techniques to produce a totally new look at a modest cost.

Five Marketing Nightmares and How to Prevent Them
  By: Susan Friedmann
The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. While, critical mistakes in your marketing campaign can have the opposite effect. Five costly errors that are common in our business, along with some sound advice on how to avoid making them..........

Five Tips for Trade Show Success on a Small Budget
  By: Rena Klingenberg
No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively.

Getting the Most Out of A Professional Conference
  By: Robert Middleton
A conference can be a great way to get exposure for your business. Here's a few ideas.

Holding Prospects at Trade Shows
  By: Andy Marken
Getting people into your booth is half the battle. You also have to hold their attention by establishing an expectation or getting them involved.

How to Conduct, Get the Most From Shows and Exhibits
  By: Andy Marken
Today, the trade show "business" consumes more than $750,000,000 a year from firms just like yours. For most organizations, these shows represent a tremendous expense. As such, you must make certain you are getting maximum return for your investment and minimize wasted time and money.

Is a Trade Show for You?
  By: Susan Dunn
Are you considering taking part in a trade show for the first time? It can be quite an investment in time and money, so get the answers to the following questions first.

Marketing Your Shows the 4 C's Way
  By: Susan Friedmann
Customers are getting more and more value conscious. You can fulfill their expectations by constantly "thinking exhibitor" and "thinking attendee." You need to live and breathe for your customers -- they make your job possible.

Rut Busters
   Changing Your Trade Show Routine
  By: Susan Friedmann
Routines can easily become ruts, especially at a trade show. It’s also one of the biggest mistakes you can make. Exhibiting is, by its very nature, a constantly evolving art. To be successful, you need to embrace what is new and exciting. It requires pushing boundaries.

Save Your Breath: How To Sell In Trade Shows Without Pitching
  By: Sharon Drew Morgen
You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table - or some type of contest material - to collect business cards of passers by for later use in your sales process. But the worst part of doing a trade show is losing your voice.

Seven Secret Spells for Exhibiting Success
  By: Susan Friedmann
Just as there are seven planned volumes to the Harry Potter series, there are seven secret spells you absolutely have to know in order to succeed at your next trade show. Luckily, they’re all outlined right here.

Should You Market Your Services at a Trade Show?
  By: Susan Dunn
At trade shows, it's a lazy, "attraction" method that works, but not the way you might like if you're keen on the numbers and speed.

Show Me the Money: Maximizing Tradeshow ROI
  By: Susan Friedmann
What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.

Similarities Between the Manufacturers Rep and Marketing Communications Businesses:
   Making Trade Shows Work for You
  By: Laurence Kaufman
How manufacturers representatives specifically, and generally all service companies, can make trade shows work for them.

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Match: Any word     All words
Note: Searches will not find words, such as 'marketing', that appear in more than half of the articles or words less than five letters long.


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