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Six Advantages to Virtual Trade Shows
  By: Susan Friedmann

A virtual trade show is a cross between a webcast meeting and a video game. And it's the next big trend in trade shows. Although a mere 1% of all trade shows are now held online, industry experts expect that by 2015, more than 25% of trade shows will be conducted in virtual environments. That's a market you can't afford to ignore.


Speaker Partnership Offers Trade Show Value
  By: Eileen McDargh
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name. There's much more leverage you can get from a top flight professional speaker.

Special Operations
   A tactical tradeshow plan - your success roadmap
  By: Wesley A. Ford
Whether your objective is to close more business, or just create awareness about your company, you must get attendees to your booth.

Super Sleuths: Using Trade Shows to Investigate Your Competition
  By: Susan Friedmann
While industrial espionage is never a good idea, thereís nothing illegal or immoral about asking the booth staff a few pointed questions. The answers you receive can be illuminating and useful. Even the smallest competitive advantage can make a huge difference in your bottom line.

That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit
  By: Susan Friedmann
What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visitors who may have had no previous intention of visiting your booth decide that they definitely have to stop by?

The A-Z of Exhibiting Overseas
  By: Susan Friedmann
Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your productís export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-country distributors and customers before making any sizable financial commitments.

The Power of Buzz
  By: Susan Friedmann
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.” Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Discover why it is so powerful especially on the tradeshow floor.

The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows
  By: Susan Friedmann
What can tradeshow exhibitors learn from the pyrotechnic pros? The answers might surprise you.

Tradeshow Advertising - Why It Matters Now More than Ever
  By: Andy Marken
When companies look even more closely at their marketing budgets they often feel that there are shows they must attend because they are pivotal to the industry but since they are participating in the show, pre-show advertising appears to be a needless added expense. ... Is it?

Why Media People Don't Sign Up for Trade Show Press Credentials Early
  By: Andy Marken
Why don't media pre-register for trade shows? Because it put them on a list. Trade show participants who smile and dial without firm objectives and a plan of action means that members of the media have to take time from their deadlines to answer calls; read e-mails; file or trash the e-mail; or wade through the faxes. Here's how to get their attention.


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