By: Ruth Klein The difference between business clients and fans of the hottest, chart-topping band is that the music fans react emotionally when they are awed by their heroes. The same is true for some businesses. Take Apple. The first sentence in a recent article in Forbes Magazine on Apple Computer was this: "It is widely acknowledged that Apple Computer enjoys the kind of lavish devotion among its customers ' and fawning adoration from the press ' of which other companies don't even dare to dream." Here are five ways to win new devotion from customers who become your fans offline and online
By: Kevin Nunley By getting your name out there, a certain familiarity amongst prospects will grow and when the time comes that these prospects need your services, likely you'll be the first one they call.
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