By: Meredith Pond There are a handful of people out there -- a big handful -- who continue to make a good living on the Net. How are these people defying the odds? With quality web sites full of compelling copy.
By: Andy Marken If PR or communications people get the assignment for their firm’s Web site they should shed every idea of how the communications process works and their target "audience." In today’s flattened virtual organization a Web site isn’t about ownership and control. It's about global one-to-one communications that is a corporate issue…not a departmental issue.
By: Kevin Nunley When something isn't selling online, people automatically start assuming things like, "Internet businesses never make any money," or, "My product/service just isn't in-demand." What I tell people when they come to me with these statements is that there are numerous reasons why their product/service might not be selling, and that they should explore other options. For instance, have they taken a good look at their web copy lately?
By: Sharon Housley The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Content is truly king, the fresher the content the better the site. What many webmasters fail to realize is that there is an endless supply of content on the web that is freely available to webmasters.
By: Kevin Nunley If you visit a lot of sites on the net, you'll begin to notice that most of them are exactly the same. Sure, they are selling different products and services, but on the surface they are about as different as the Olsen twins.
By: Michael T. Brandt Have you given your advertising, product literature and other customer information a check-up lately? If you find your information ailing, start an immediate treatment program. If the diagnosis is positive, a regular review is good preventive medicine will keep it that way. The result will be higher sales and a better bottom line.