By: Elena Fawkner Granted, the Internet is an information medium. Granted, information products do sell very nicely indeed online. But not if all you're doing is selling someone else's product in isolation.
By: Kevin Nunley If you're going to have a website, you have to have content. Content is a word with a broad meaning, encompassing everything you publish on your website. Sounds pretty important, doesn't it? It is more than important; it is vital. And yet, content has found itself pushed to the back of the line behind technology and design.
By: Carmen Wisenbaker Many times when looking for products to purchase, Carmen Wisenbaker comes across many websites that tend to hinder the sale. This article covers her favorite pet peeves about what to do and what not to do, in order to get your customer to purchase online.
By: Meredith Pond Even the best products and services can be hidden in obscurity when covered by a blanket of bad website copy. So what can you do to make sure your copy sings the praises of not only your product, but your business smarts and credibility as well?
By: Todd Marchand Not so many years ago, when desktop publishing burst onto the scene, consumers snapped up easy-to-use software like Microsoft Publisher and The Print Shop, applying the programs' tools to greeting cards, flyers, even corporate newsletters. The inevitable result: reams of designs teeming with novelty fonts and clip art - whatever, it seemed, was possible if not tasteful. A similar phenomenon accompanied the growth of the World Wide Web. With readily available design tools, amateur designers began cranking out page after page of illegible text with garish backgrounds, animated icons and more.
By: Keller Flynn Most sites that aren't doing their job have a complete lack of good, clear, easy-to-understand copy. While the Internet has lots of eye-catching graphics, it's still media that delivers its messages through writing and reading. Use these tips to make your web copy effective and your web site sell