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Meat And Potatoes For Your Affiliate Diet
  By: Beka Ruse
How to go about writing longer copy for affiliate web sites. ... Experienced marketers know that long copy sells. And yet, many affiliates hope to bring in sales by describing a product in just a sentence or two!

Pulling Sales with Your Ad Copy
  By: Elizabeth McGee
One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything. ... So how do you write sales copy that pulls sales?

Seven Headlines to Energize Your Ads, Sales Letters, and Web Site Copy
   Effective ways to get a prospect's attention, build interest, and get the sale
  By: Kevin Nunley
Effective ways to get a prospect's attention, build interest, and get the sale.

Stalking the Intrusive Comma:
   4 Comma Tips to Hone Your Business Writing
  By: Linda Formichelli
A misplaced comma can dramatically change the meaning of a sentence. This article will help you use this much-abused punctuation correctly.

The Look of a Letter
  By: Ilise Benun
6 helpfull hints for wrting letters that get read.

The Moral of the Story is...Use Stories to Sell
  By: Lisa Lake
People don't remember statistics, but they have a special storage compartment in their brains for stories.

The Three Cs of Writing an Excellent all Purpose Headline
  By: Steven Boaze
Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if they read the rest of the ad. Use action verbs. Save ten dollars is a stronger heading than Savings of ten dollars because of the verb.

There's No Sizzle Without Steak: An Important Lesson for E-Publishers
  By: Azriel Winnett
It's hard enough to produce scintillating content in your publication itself, without being forced to create additional bait or teaser material in the form of special reports or the like. And if your new readers are disappointed with the final product, the most tantalizing incentives won't help in the end.

Tips for Writing Effective Sales Copy
  By: Robin Nobles
A grab bag of easily identified basic elements and strategies that can be applied to lay the foundation for solid and effective sales copy.

Top Ten Checklist to Edit Your Articles
  By: Judy Cullins
If you are a professional who wants your writing to reflect that, be sure to follow these editing tips. You can then be confident that what you put out to your market will be well received and your business will flourish.

Top Ten Great Headline Ideas
  By: Judy Cullins
What Makes a Great Headline? Headlines are far more important than the copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters and article titles, you will lose your audience's attention in a few seconds. And, that's serious. Apply these top ten headline ideas and prosper.

Use Repetition to Increase Your Sales
  By: Lisa Lake
Repetition is one of the best marketing strategies you can use to convince people and help them remember your name and your message, so you better use it.

What's The Best Part Of Your Story
  By: Kevin Nunley
Advice: "put the best part of your story" at the beginning of your web copy, ad, or press release. ... But, what's the best part of the story?

Write This Article!
  By: Gary Lockwood
How would you like a steady stream of prospective clients to call and write to you, asking for your services? One of the most common reasons cited by buyers for contacting a specific provider is "I've read her articles". By writing an article about your field of specialty, your credibility will soar.

Writing for Mediocrity: Only Read This If You Have Too Much Money
  By: Heather Reimer
For those of you with too many clients and too much money, here are a few guidelines on writing for mediocrity:


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