Topics covered include advertising, advertising agency issues, public relations (PR), public relations agency issues, copywriting, graphic design, publicity, promotions, marketing events, and so on.
Below, you will find links to all of our marketing communications book reviews and articles in the marketing communicaitons Knowledge Bank. However, you will find navigation much easier if you use a frames enabled Web browser and start from the MarcommWise Home Page
Knowledge Bank
When the Going Gets Tough, The Tough Outsource Book Reviews
Public Relations on the Net
Impulse Advertising on the Web:
E-Commerce in the Future
Web Sites Pages Promotions To The Search Engines
Striking Gold In Sales Leads
Business Development Checklist
Marketing Mix Management
Focused Presentation Internet Marketing
Making Marketing Newsletters Sing
On the Web, It's Content That Counts
The Art of Writing Successful Newsletters
Marketing Overview (Part 1): Advertising
Marketing Overview (Part 2): Publicity
Marketing Overview (Part 3): Promotion
E-Mail ... Overused, Abused & Invaluable
Letters to the Editor -- Speak Directly to Your Audience
Marketing VS. Technology in Today's Marketplace
Op-Ed Articles Express Your Firm's Point of View
Let's Do Away With Press Releases
Communications People Have No Business Running Web Sites
Most PR Efforts are a Waste of Time ... Money ... Energy
Winning Ways to Make Enemies in the Press
Are Companies' Communications Skills Ready for Y2K
Accountability Marketing
One face to the customer
Measuring Marketing Success
When Spam Burns You:
Design for Marketing:
How to Get More Value for your Money:
When is a Roadmap also a Report Card?
Marketing Campaign ROI?
Success Is No Accident. It Has To Be Strategically, Methodically Planned.
Have to Stop Selling
Management Needs New Strategy to Protect Company's Assets
Conduct Your Own Market Research
"Facts" Get in the Way of Winning Customers, Market Share
How to Conduct, Get the Most From Shows and Exhibits
A Happy customer Can Sell It for You
Linear Versus Spacial Communications Plans
6 Tips for Energizing Your Marketing Writing
Stalking the Intrusive Comma:
5 Tips for Writing for a Global Marketplace
4 Tips for Sales Letters that Sell
5 Tips for Newsletters That Get Read
Your Personal Press Kit:
Don't Get Caught in the Web
Agency Virus Protection Must Include System Backup
Marketing 101: Pay Attention to the Small Stuff
The Perils of Production
11 Rules for Effective Copywriting
Similarities Between the Manufacturers Rep and Marketing Communications Businesses:
It's Not a Matter of Size. It's a Matter of Attitude.
eBusiness versus eCommerce:
Successful Marketing Events
Lacking Creativity? Try Flying
The Speechwriter's Dilemma
Amateurism Hurts PR Field
16 Ways to Lure Traffic to Your Web Site
How Visibility Pays Off
Your Voice on Paper
Sad About Your Ads? Then Read This
Should You Be On-line? Developing a Web Site that Works for You
"Interactive" is Key When Developing Web Content
Your CEO ... The Best Way to Project a Company's Brand Franchise
Straight Talk About Public Relations Fees, Services
10 Reasons to Publish a Newsletter
Answers to the 3 Big Advertising Questions
How to Make Your Dream List a Reality
How to Tell Your Story in the Media
How to Use Tip Sheets to Promote Your Business
The Look of a Letter
How to Make the Most of Your Business Card
Why Did the Dot.Coms Fumble During the Super Bowl?
Success is No Accident. It Has to be Strategically, Methodically Planned.
Dreams of Greatness
www.ill-conceived.com
The Search Continues
Technojunkie or Technophobe?
The Power of the Press [Release]
Godzilla vs. the Intuitrons
Effective Press Releases Leverage Your Marketing Dollar
Postcard Your Way to Profits
The Sales Presentation ... The Bottom Line is Selling
Advertising law: art director liability?
Top 10 Marketing Tips
Feature Articles ... Extra Planning and Effort Expand Your Credibility
Your Verbal Logo
Write This Article!
The Rainmaker
Make a speech and live to tell about it!
Got Referrals?
Should you have a newsletter?
Advertising tips that'll have customers lining up at your door!
Promotional Giveaways: How to choose the right items
Marketing Professionals ... A Key Industry Commodity in Critically Short Supply
At Show Time Editorial Abuse Gets Easier With Email
The Top 10 Ways NOT to Attract New Clients
Breaking Cassandra's Curse
Turn Your Marketing Messages into Memes
Some Lessons Learned Traveling
Headlines That Get Response
Back to Web Basics
Think Strategically, Act Tactically
The Misuse of E-Mail
Creating a One Page Marketing Piece
Sell Results, Not Processes
Do You Have a Marketing Presentation?
Marketing Tips from Professional Organizers
No Throwaway Marketing Phrases
Understanding Your Prospective Client's Headset
Putting Your Marketing on Automatic
Leveraging Your Marketing Investment
Maintaining Marketing Momentum
Taking a Fresh Look at Selling
The Million Dollar Bet
Getting the Most Out of A Professional Conference
Success With Cold Calling
Are You an Apple Tree Planter or a Hunter- Gatherer?
Selling on the Phone - A Matter of Trading Marbles
Is Selling a Talent, A Skill, or a Process?
Networking is a Contact Sport
Selling the Future
Writing for Mediocrity: Only Read This If You Have Too Much Money
Create Confidence and Turn Your Browsers Into Buyers
Beat The Competition To The Punch By Getting Invited To The Party
Search Engine Promotion - your options explained
Is Your Site Irritating?
Baiting Your Business Hook
Success Without a Website
Getting Opt-in Subscribers:
Finding Content Through Networking
Coping With That Dreaded Deadline
Unleashing the Power of Discussion Lists
The Role of Networking in List Promotion
Email Publishers, Define Your Own Vertical Niche!
What is Opt-In, Anyway?
Interactivity and the Small Publisher
Subscriber Numbers: Why Tread on Shaky Ground?
How to Cultivate Subscribers for Life
Web-Based Marketing Research
Love Meets Marketing: Attract Your Ideal Prospect
Avoid Tradeshow Budget Busters
High-Profit Internet Marketing:
It Pays to Work the Room:
A Forumla for Marketing Success
Headline Power:
10 Questions You Should Ask Before Producing Your Next Brochure
Increasing Direct Mail Response
Effective Communication -- Your Key to Success
Clustering - A Powerful Internet Strategy
Are You Playing "What's My Line?" with Your Website?
How to Write Sales Letters that Work
Article Submissions: Do Your Homework First!
The Truth About Branding for Publishers
Search Engine Ranking - 'Getting it Right From the Start'
There's No Sizzle Without Steak: An Important Lesson for E-Publishers
Why Media People Don't Sign Up for Trade Show Press Credentials Early
Doorway to Heaven... A Primer on Doorway Pages
All a Matter of the Ego: Back to Basics for Newsletter Publishers
The Dot Compromise: Consider Dot Net
When Market Segmentation Becomes a Fault
Successful Dogs and Retailers Hunt in Packs and Bark Loud
Runnerup Trophies Breed Society of Happy Losers
To Get a Specific Response Deliver a Specific Message
Don't Overestimate the Power of Advertising
How to Identify Advertising that Crosses the Absurd Line
Forget All the Trappings if the Product's Not Right
Weather Strip You Website to Keep Traffic In
It's Easier to Assess Potential of New Product than a New Service
Thinking Too Big Can Kill Successful, Small Brands
How to Compete on a Small Advertising Budget
The Object is to Glorify the Brand, Not the Advertising Guys
For Effective Small Ads, Less is More
Your Agency ... Is it Time for a Change?
Trade Shows + Email + PR People = Journalists' Wrath
Positioning with Testimonials
The Six Secrets of Successful Yellow Pages Advertising
Money Making Letters - Part 1:
Money Making Letters - Part 2:
Do Long Copy Ads Work?
Marketing Your Brand on a Cause Related Mission
Turning a Technology Brand into Revenue
The Client's Role in the Creative Briefing Process
Creative Briefing -- The Account Management's Role in Creating Exciting Creative Output
Extending the Life of Your Exhibit
Evaluating Your Trade Show Options
Building Better Booth Traffic
Controlling Your Trade Show Costs
Holding Prospects at Trade Shows
Attracting, Holding Good Trade Show Traffic
Determining Your Real Exhibit Costs
5 Common Mistakes in Selling Technology
How to Turn a Corporate Vision (and Services
Application) Into a Technology Product Sale
More Powerful Than a Web Site: The E-mail Newsletter
The Brand Balance:
Use Email Newsletters to Market Your Small Business On The Internet
Two Top Ways to Promote With Multiple Autoresponders
Starters for Start-Ups
Smart PR For Your Small Business
Seven Headlines to Energize Your Ads, Sales Letters, and Web Site Copy
Seeing From Your Customer's Point of View
Public Speaking: How to Talk Your Way to an Endless Stream of New Customers
Internet Search Engines are Getting Smarter
How To Write Your Own Articles
Write Sales Letters That PULL
How to Work with Charities to Promote Your Business and Help Your Community
How to Win Big Doing Your Own Market Research
How to Use TV, Radio, Magazines, and Newspapers to Promote Your Web Site
How to Get Ahead by Using the Media to Publicize Your Service, Product, Organization, or Idea
How to Use Talk Radio to Promote Your Business For FREE!
How to Trade for Advertising
How to Promote Your Corporation on the Internet
For the Busy Entrepreneur: How to Promote Your Company On-Line, Get Noticed, and Not Get Left Behind!
How to Market Your Business On-Line, For Busy Business People Who Don't Have A Lot of Time
How to Improve Your Ranking on Search Engines
How to Get Your Service, Product, or Idea On TV News -- for FREE!
How to Get Commercials that Work
Solving the No-Money Marketing Crunch
How to Boost Your Small Business With Powerful Telephone Techniques
How To Advertise Your Business or Web Site On Radio
How To Advertise Your Business or Cable TV -- Big Results, Low Costs
How To Advertise on TV on a Home-Based Budget
Get Listed On Search Engines By Going Through The Back Door
Get Great Buys On Banner Ads And Make Them Produce Results
Four Things You Must Do To Get Classified Ads That SELL!
Five Ways To Get Web Site Sales Letters That Pull Like Crazy
What Is Your Marketing Telling You?
Creative Ways to Make Your Press Release Work
Creative Marketing
Hidden Value Of Post Cards
Secret Codes For Your Newsletter: ISSN Numbers
Specialty Advertising ... Carrying the Message
Tradeshow Advertising - Why It Matters Now More than Ever
How To Correct Common Marketing Mistakes
How To Get The World's Most Valuable Advertising FREE!
Smart Ways To Use A Website With Your Business
Three Ways To Sell Anything
Repeat Customers Key For Web
Design Postcards Online
Regional Editions of Magazines
Train Your Sales People
Sell With Posters
Build Credibility
Into Every Life a Little Rain Must Fall
Why Visitors From Search Engines Don't Buy .. And What You Can Do About It
How To Use The Phone And Your Smiling Face To Turn Leads Into Sales
Give 'em What They Want
The Challenges of International Relations in an Internet World
Drop Your Price to Make the Sale - Without Getting Burned!
It Could Happen To You
Improve Your Ad. Here's How.
EMail Helps You Make the Sale
Successful Upselling
Give Your Affiliate Program A Lift With A New Or Improved Product
Advertising Versus Public Relations-- What's the Difference?
Creating a Professional Image For Your Home-Based Business
How To Use The Telephone To Find The Right Person And Make The Sale
Make Your Email Sell
Put Some Punch In Your Classified Ad
Tie In With Non-Profits
Telephone Selling Tips
Three Ways To Close A Sale
Go Out And Get Referrals
Increase Your Online Sales For The Holidays
Knowing When NOT to Sell
Establish Your Credibility For Better Public Relations
Create a Freebie Frenzy
To Sell to a Woman, You Must Understand the Woman
Motivate Affiliates or Downline Members With Your Own Newsletter
Does Your Audience Understand Your Message? Maybe Not.
How To Use Cheap, Effective Postcards To Market Your Business, Organization, or Idea
Playing With the Big Boys
Using Public Speaking to Increase Your PR Network
Cheap and Easy Marketing
How To Increase Sales With Your Own Email Course
Turn Your Customer's Want into a Need
PR Has to Be More Involved in Company Branding
What Do I Need A Media Kit For?
Putting Some Pizzazz In Your Ads
An Action Plan For Marketing Your Web Site
Choosing a Color Scheme
Publishing Your First E-Mail Newsletter
Designing Professional Web Pages
The Power of Color
Site Promotion 101
Fond of Autoresponders? Write 'em Right!
Marketing Planning for "Smaller" Businesses - Need or Nuisance?
Marketing Outsourcing: The Way Of The Future
Ad Agency Relationship
Ron Sathoff's Speaker Tips
Ron Sathoff's Speaker Tips
Customers Want You To Build A Community Online
How To Turn More Web Site Visitors Into Customers Who BUY
Use Repetition to Increase Your Sales
Growing Your List
Using Visual Aids To Enhance Public Speaking
Do You Sell a Necessity or a Luxury? They Are Marketed Differently
Some Advertising Is Doomed To Fail - Find Out Why
Creating A Network That Works
Making Press Releases Work - Creating News Where None Existed
Who Says the Customer is Always Right?
Ron Sathoff's Speaker Tips
Hard-sell Commercials vs. Identity Commercials
Practical Online Trust Building Strategies
Search Engine Optimization Starter Strategies
Dissection of Web Design Firm Selection
Achieving Maximum Reach With Online Consumers
For a Successful Link Campaign, Begin with Top-Notch Content
The 7 Deadly Marketing Sins
A New Breed of Autoresponder, Auto Message Setup
Holiday Action Saves a Sour Shopping Season
Meat And Potatoes For Your Affiliate Diet
Do Your Potential Customers Forget About You?
Obtaining Leads...Opt-In For Ads
Free Ads On The Web
Use The Media To Make Your Personality Famous
Teaching as Marketing
Send A Personal Letter
Pop-up Ads Work
Press Release AFTER Your Event
Growing An Online Business
The Hierarchy Of Marketing
Writing For Public Relations
Turn Your Customers Into a Sales Force For Your Product or Service
How To Get Big Media Promotion--Without Paying For It
Why Marketing In Magazines Is a Great Bang For Your Buck
Put on a Happy Face: Confidence is the Key!
Five Fantastic Ways to Promote Your Affiliate Program
Make Your Ezine Ad Stand Out!
Spice Up Your Ad With These Words That Sell
In a Hurricane, Even Turkeys Fly
Effective Small Business Web Sites On a Budget
Use Your Personality To Make The Sale
Oh, Those Missing Traffic-Catchers: Whose Fault is it?
Thinking About A Public Relations Career?
Public Relations: Antidote for Small Business Failure
Targeting Your PR Audience
Use Feature Articles For Marketing and PR
A Pyramid By Any Other Name Will Still Come Tumbling Down
Discover These 7 Ezine List Hosting Choices
What's Color Have To Do With It?
What's the Secret to Repeat Business?
It's All In The Plan
Remotely Working
Build -- and Promote -- Your Web Site so 'They Will Come'
Amazing EZines
Net Results
Get a Laugh and Make the Sale
How To Advertise To Your Best Customers Without Spending a Fortune
Tips For Writing An Attention Grabbing Press Release
Make Yourself Stand Out In The World Of Free Information
Writing for the Web
The Free Lunch (And Other Myths)
Get More Hits With Doorway Pages
What To Expect From Your Website
Your Sales Pitch Kit
Non-Threatening Sales Call
Switching Business Language To People Language
Use Several Brochures
How To Write The Perfect Classified Ad... and How To Use It To Make Sales
How To Create Your Simple Affiliate Program For Free
Top Seven Ways to Tune up your Website
What Does the Public Relations Client REALLY Want, and Why?
Target Practice
That's One Neat Trick! Turning Complainers into Loyal Customers
Ron Sathoff's Speaker Tips
Become a Recognized Expert in Your Field and Increase Your Sales
Ron Sathoff's Speaker Tips
Creativity Is The Key To Marketing That Sells
Sales Need a Boost? Try Reviving "Cold" Customers
Site Visitors Not Buying? Make Things Easier on Them!
Imagine
Want To Make Sales Fast? Use The Telephone
E-mail Marketing Without All the E-mails?
The Body of Public Relations
Is Your Public Relations Investment Paying Off?
Special Operations
The Global Brand Communications
Pdf vs. HTML?
Saying a Lot with a Little
What's In a Name?
Those Not-So-Beaut Information Products
Find Out How Customers Feel About You
Look For Customers Where Your Competitors Aren't
Tell Us. Who Are Your Customers?
Tell 'Em Your Core Benefits
Give Customers a Magazine Subscription
Easy Advertising For The Thriftwise Marketer
Five Easy Ways To Do Business Automatically With Autoresponders
Making A Small Store Go
Analyze Your Audience For Greater PR Results
Ron Sathoff's Speaker Tips
Finding Leads...Before and After You
You're Published! Now How Do You Tell The Readers?
Website and Newsletter Promotion
How To Set Up Your Own Website
Planning for Tough Competition? Use Public Relations Firepower
A Winning Public Relations Game Plan
Writing a Website that Sings!
How Public Relations Can Help Your Business
Pop Up Surveys to Measure Ad Effectiveness
Media Tactics: Getting Your Ads Where They Need To Go
Let Your Visitors Choose Your Keywords
Internet Tip - Don't Count Your Hit's
29 Ways to Drive Traffic to your Website and keep them coming back!
How to Hit the Public Relations Bullseye (the First Time)
"Add Class" to Your Classified Ads
Quest for Press
Blame it on Your Web Site: Why Good Copy is the Only Way to Success
Start Your Sales Letter To Make More Sales!
5 Strategies for Selling Yourself
Be Quiet and Listen!
Closing a Sale
Use a Local Celebrity
Success Story: Homemade Postcards
Sure Fire Ways To Get More Sales
How To Get The Media To Cover Your Story
Use Sensory Media To Get Publicity
Advertising Costs Getting Too High? Start Your Own Ad Co-op!
Ten Tips on Hiring the Right Video Production Team
Public Relations Going O.K?
How Do You Explain Public Relations To A Non-Public Relations Audience?
Let Public Relations Do The Job It’s Meant To Do
Write Your Own Success Story
14 Steps To A Trustworthy Website
How to Profit from Free Discussion Forums
Articles ... The Best Form Of Free Advertising
Can A Network Marketing Business REALLY Be Run Exclusively Online?
12 Tips for Writing Articles on the Internet
Simple Messages in Advertising -- The Better to Understand You With, My Dear
Ten Reasons Why Video is Still an Effective Marketing Tool
I Wrote It, But How Do I Get People to Read It?
Sales Letters for Success
The Celebrity Factor--A Star is Born in Your Advertising
Could This Be The Best Way To Measure Public Relations Results?
Public Relations: Converting the Non-Believers
Smashing the Myth of the Press Release
Dynamic Marketing
Hidden Fears Hinder Sales
Street Marketing for Small Businesses
How To Market When Computers and the Internet Aren't Your Thing
It's Time To Market With A New URL
Get The Most From Creative People
Market With Phone Calls
Spice Up Your Banner or Sign
Color Code Your Print Materials
Telephone Success Strategies for Small Businesses
Professional Email
Public Relations: Use Its Core Strength
Public Relations: Get Started Right
Public Relations: A Natural Phenomenon
Your Web Copy is Too Skimpy to Work!
Five Ways To Start a Money-Making Ad
How To Deal With Customer Disputes Without Losing Customers Or Giving Away The Store
What the Taco Bell Manager Taught Me About Customer Retention
Sneaky (But Legal) Places To Insert Keywords For Higher Rankings
One-hour Marketing Solution
Using a USP to Quickly Connect With Prospects
How to Get On Talk Radio and Reach Thousands for FREE!
Getting an Appointment
More Places To Get Your Articles Seen
Signs That Sell!
Opt-in or Spam--What's the Difference?
How To Advertise Your New Business in Four Easy Steps
How to Structure a Follow Up Series
How to Write a Follow Up Message
Multicultural Markets--The Trillion Dollar Markets You Never Considered
How Much Should You Pay for a Click?
Ezine Publishing As A Business
12-Step Foolproof Sales Letter Template
Membership Marketing
Differentiation is the Key in Financial Services Branding
Easy Ways to Make Your Website and Advertising Sell
CEO Still Sets The Tone, Agenda of Public Relations
Ten Ways to Get SEO Clients . . . beginning with your local market
How To Get a Long Sales Letter That Pulls People In And Makes
Them Buy
Forget the Press Release - Here's How to Pitch Like Roger Clemens
Why Media Are Going For Younger Audiences
The Difference Between a Sales Letter and an Ad
Using a Publicist
How To Make Your Newsletter a Success
Advertising Specialties and Samples
How To Get FREE Media Publicity With Your Short Announcement
The Moral of the Story is...Use Stories to Sell
Speaking the Video/Webconferencing Way
Write Your Way to Credibility
Fab Fliers for Soaring Sales
Trial and Error + Persistence = Successful Marketing
How to Write a Sales Letter that Pulls Sales
Why Your Website Isn't Pulling Sales
Making Yellow Page Ads Work for Your Small Business
How to Get Free Publicity for Your Small Business
13 Elements of a Winning Small Business Advertisement
New InSites into the FAST Search Engine (Part 1)
New InSites into the FAST Search Engine (Part 2)
New InSites into the FAST Search Engine (Part 3)
How to Get FLASH Indexed in the Search Engines
Headline or Trash--How to Ensure Your Press Release is Used by the Media
Know The Psychology of Selling For big Profits!
War of Words
The Expert Advantage
Public Relations: The Fundamental Premise
Public Relations: Where's The Value?
Avoiding the Delete Button
Winning With Branding
Guarantee Marketing
1-2-3 Success! Build Your Personal Brand and Expand Your Success
The Seduction of Low-Hanging Fruit
How to Get a Great Headline That Makes Sales
Three Easy Ways to Keep Customers
Give Away Something for Free!
How I got my Article Read by 500,000 Subscribers!
How To Use the Power of Packaging to Double Your Sales
KeywordTool (Part 1)
KeywordTool (Part 2)
Five Common Misconceptions to Achieving Success with your Online Business
The Shifting Marketing Landscape
E-Mail Newsletter Marketing Essentials
Marketing to Today’s “Distracted” Consumer
Redefining Distance to Market your Company
Marketing Maxims for Today’s Challenging Times
Creating Effective Opt-in E-Mail Campaigns
Speed Kills on the Web!
All Along the Digital Watchtower
Has Your Design Firm Run Amuck With Your Web Site?
Branding On The Web Is Like Mining For Fools Gold
What Is E-Mail Marketing?
Thoughts On E-Mail Planning
How to Be Remembered
Tips for Telephone Calls
Marketing With Nonverbal Communication
Get Your Customers to Say "YES"
Creating Loyal Customers
Be Personal!
Sell With Less Technology...More YOU
How To Build Your Money-Making Email List
More Punch Per Square Inch for Your Corporate Newsletter
A Look at Ask Jeeves and Teoma, Part 1
A Look at Ask Jeeves and Teoma, Part 2
Target Marketing Gives You The Most For Your Money
Ready For A Business Recovery?
Maximum Marketing - Minimum Budget
7 Tips for Submitting Articles to Article Resource Sites
7 Secrets to Higher Sales
Forget Conventional Marketing Embrace the Web!
A Road Map to Advertising Results
Fat and Skinny Words: Levels of Abstraction
Power Pitching: Get the Personal Edge
Find Out What Your Customers Want and Expect -- Before Your Competitors Do
Have an Extra Edge at Networking Events
Communicate for Profit with Your Convention Exhibit
Tips From An Unabashed, Self-Promoter
Make the Most of Networking
Profile in Innovative Thinking, or Death Takes a Holiday
Advertising Ideas
Making Classified Ads Work
Business Cards At The Cash Register
Market With A Print Newsletter
What's The Best Part Of Your Story
Budget Marketing--7 Ways to Market on a Tight Budget
Use Chemistry with Customers to Sell
How to Present Your Fees
How to Find Talk Radio Station and Become a Guest On-Air
Marketing With Voice Mail
How Prospects Decide
Unusual Business Cards
How To Get Web Copy and Sales Letters That Pull
How Original Should Your Headlines and Slogans Be?
Succeed on Integrity
The Little Things Count
The Art of Networking
6 Surefire Ways to Beat the Recession
Business Marketing 2002
Proven Ways To Dramatically Increase Your Conversion Rate
The Five Step Formula to Creating Your Marketing Message
Fundamental Strategic Marketing Mistakes to Avoid
New Realities for E-Mail Marketing
New Brand Extension: Martha Stewart Jailhouse Chili
Effective Marketing For the Small Business
Does Your Company Need More Marketing? Or Just Better Marketing?
How to Firm Up Flabby Prose
Timing is Everything--When to Write and Distribute a Press Release
Why Corporate Images Die a Slow Death?
Color-Blind Customers of Today
SMS Advertising On-The-Go…If, When, How?
Finding Global Sales Partner Requires Global Thinking, Strong Strategic Alliances
If Times Are Good, Promote. If Times Are Bad, Promote Harder
Outdoor ... The seen, But Overlooked, Medium In The Marketing Mix
Dealer Co-op ... Creativity With Control
Clients Have Responsibilities in PR Program's Success
Green Eggs and Spam
Upper Classification
A Rose By Any Other Name Would Smell Just As Sweet
The Story of a Perfect Fuchsia Headboard
A Cost Effective Way to Advertise Online . . . Permission E-Mail Marketing
A Glimpse into the Lycos Search Engine (Part 1)
A Glimpse into the Lycos Search Engine (Part 2)
Public Relations: Power Tool for the 21st Century
The Eye of the Storm
Outsourcing your Web Marketing
"e is for everything?? . . ."
Fair Measures Corporation
Are Search Engines Worth It Any More?
7 Reasons You Should be Writing Articles
Hey, What's That!
Make a Promise, Grab a Sale
Refine Your Marketing Budget for Tough Times
Write a Better Press Release
Four Mistakes that will Land Your Press Release in the Trash
Thinking of Marketing with Email--Insist on Ezine Advertising
Extreme HTML
A Visit with FindWhat.com CEO, Craig Pisaris-Henderson: Part 1
A Visit with FindWhat.com CEO, Craig Pisaris-Henderson: Part 2
Public Relations…Execute the Basics, Positioning Will Follow
The Masquerade Ball during the Typing Revolution...
Random Creativity
When it Comes to Business Cards, Vive la France!
Search Engine Submissions Made Easy! Part 1
Search Engine Submissions Made Easy! Part 2
Branding Fiasco -- Better be who you say you are!
What Happened?
If You Build It, They Will Come
Are Your Familiar with Trademark Law?
How to Write an Ezine Thousands Will Subscribe To and Everyone Will Open and Read
Cruise on in to Profits: Market Your Professional Practice This Unique, Luxurious Way
Can You Imagine This Happening at a Presentation?
9 Tactics That Can Amplify Your Press Coverage
For Good Creative, Start With A Plan
10 Tips To Overcome Your Fear Of Selling
How to Speak the Customer’s Language
How to Avoid Becoming a Dot Bomb
Is Your Website Too Generic?
To Hype or Not to Hype
Is Price Really the Issue?
Turn Traffic into Repeat Customers
Why Your Ad Didn't Work--5 Common Problems and Their Quick Fixes
Quick Ways to Boost Sales in a Slow Economy
Ten Questions to Ask if You're Marketing on the Internet
Ten Questions to Ask If You Want to Go Global on the Internet
Reaping The Amazing Benefits Of Writing E-Zine Articles
Prophesying Profit in CyberSpace
The New PR Challenges for Business
Live at 5 - Handling The TV Interview
Don't Blame Us…Some Areas Can't Be Controlled by PR Pros
Age Gracefully: The Life of Your Online Marketing Plan
Tips for Writing Effective Sales Copy
Forgetting Something?
Anxious About Your Public Relations?
What Is "Best Practice" Public Relations?
Recessions Don't Last Forever!
Ignore PR at Your Peril!
How to Take Advantage of Public Relations
PR Is Just Smart Business
A Well-Oiled Strategy Machine
Emerging Methods for Effective Search Engine Ranking
Will PR Industry Learn from the Media’s Troubles?
Time to Spruce Up Your Public Relations?
Public Relations Productivity?
Shattering the Branding Myths
Ten Things I Learned About Marketing This Week and How to Apply Them to Your Business or Coaching Practice
How to Handle Some Public Speaking Surprises That Can Happen
How to Promote Your Website for More Success
How Much Time Should You Spend Marketing?
Things to Know if You’re Marketing on the Internet
What’s New with Article-Writing on the Internet?
How to Get Your Emails Noticed
How to Submit Articles to Yahoo Groups
Should You Market Your Services at a Trade Show?
Understanding the Corporate Buyer
Make Your Web SIte Work More So You Can Work Less
Marketing the Real You
The Truth About Public Relations
PR: Behavior Modification Specialist
A Simple Formula for Success
Why Small Business Must Turn to PR
How Would You Ever Know?
Can Small PR Firms Deliver Huge Results?
PR: Ouch! Tells the Tale
Successful Small Businesses Use PR
Where is the Best PR Value?
Public Relations: Why it Works
Why PR Packs a Punch
Get PR Off the Bench
Fear Of Selling
Are You Marketing Backwards?
Top 7 Marketing Tactics For Conferences
Your Communication Style Makes You Or Breaks You
"Google Friendly" Solutions to Graphic-Intense Sites
Pay-Per-Clicks . . . One way to boost traffic to your Web site
The New Realities Of This New Name-Economy
Dry Fruits Of Ethiopia?
Top-Ten Marketing & Sales Strategies for a Slow Economy
Why The Beatles Singing iTunes…..?
Ezine Don'ts
Copy Fixes -- 8 Quick Changes that Improve the Way Your Web Copy Sells
Web Content--Why it Should be First on Your To-Do List
Public Relations Mixup?
Don’t Put Up With “Junk PR”
How About Managing Your Own PR?
Publicrelationistas?
Are You a PR Chowderhead?
PR: Let’s Talk Fundamentals
Can Your PR Game Plan be Salvaged?
When Tactics Are Not Enough
Want PR’s Full Value?
Use Every Weapon You Have
Are You the Culprit?
Managers Who Leave PR to Others
Make Your PR Budget Work Harder
Public Relations: Toast?
Professionalism and Press Events????
Into The Limelight
The Associated Press Stylebook and Libel Manual
Publicity on the Internet
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Writing Effective Speeches
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
Selling The Invisible: A Field Guide to Modern Marketing
The Wiley Book of Business Quotations
The Wiley Book of Business Quotations
Marketing Aesthetics
The Entertainment Economy
The Omnipowerful Brand
Predatory Marketing
Eating the Big Fish
Eating the Big Fish
The 22 Immutable Laws of Marketing
Advertising Without an Agency: A Comprehensive Guide to Radio, Television, Print, Direct Mail, Outdoor, and Transit Advertising for Small Business
Connecting Online: Creating a Successful Image on the Internet
Public Relations Marketing: Making a Splash Without Much Cash
Endless Prospects: 301 Tactics
The Crisis Counselor: A Step-by-Step Guide to Managing a Business Crisis
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
Guerilla Marketing Online Weapons
Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
Simplicity Marketing: Releiving Customer Stress in the Digital Age
The Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand
Power Networking: 59 Secrets for Personal & Professional Success
Beyond Spin: The Power of Strategic Corporate Journalism
Public Relations Kit for Dummies
The PR Crisis Bible: How to take charge of the media when all hell breaks loose
Applied Communications Research
Million Dollar Mailing$ -- -- the art and science of creating money-making direct mail to make money on the Internet
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
The Fall of Advertising and the Rise of PR
Sales Proposals for Dummies
Winning E-Brand Strategies: Developing your Online Business Profitability
Value-Added Public Relations: The Secret Weapon of Integrated Marketing
The Publicity Handbook, New Edition
Streetwise Complete Publicity Plans
Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy